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Netflix ad tier to enter Australia's official TV ratings in February 2027
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Netflix ad tier to enter Australia's official TV ratings in February 2027
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PPC Land
Netflix ad tier to enter Australia's official TV ratings in February 2027
Buyers see Netflix's ad plan at 5.1% of Australian TV streaming in Q3, below Prime Video's 6.1%. Its data will arrive monthly while broadcast TV stays daily.
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Smartly's Intelligence Pro flags where extra ad spend may stop paying off
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Smartly's Intelligence Pro flags where extra ad spend may stop paying off
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PPC Land
Smartly's Intelligence Pro flags where extra ad spend may stop paying off
Hearst Newspapers tested Headroom, one of four tools for eligible Smartly clients, with INCRMNTAL data inside. Price, eligibility and accuracy are unpublished.
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Highdive wins T-Mobile's lead creative advertising account
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Highdive wins T-Mobile's lead creative advertising account
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PPC Land
Highdive wins T-Mobile's lead creative advertising account
Anomaly takes brand strategy and AI tools enter in-house T-Studios at an advertiser spending $956m a quarter. Why does T-Mobile want to be right in AI answers?
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Game: Every word in the deck was somebody's coinage once
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Game: Every word in the deck was somebody's coinage once
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PPC Land
Game: Every word in the deck was somebody's coinage once
Sixteen terms, four groups of four. Wednesday's grid sits mid-week, and one set will feel familiar to anyone who has binge-watched an office comedy or two.
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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PPC Land
Google's Gemini can infringe press rights in 2 ways, EU court adviser says
Chatbot answers that let readers skip an article, or scraping past a paywall, can breach EU press rights. Facts stay free. Does Like Company's own claim pass?
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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PPC Land
Judge to overrule 40 states' objections to Character.ai's Disney sale rules
Bids are now due November 24 and the auction moves to December 1, and a clause treating silence as consent is gone. What can creditors still fight in December?
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Apple's AI Health app reaches 10 languages in beta, but not German
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Apple's AI Health app reaches 10 languages in beta, but not German
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PPC Land
Apple's AI Health app reaches 10 languages in beta, but not German
Danish, Dutch, Italian and Swedish speakers miss out too, though Apple Intelligence runs in all five. A public release follows later this year. Who qualifies?
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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
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PPC Land
Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
Malaysian broadcasters kept 44.8% of RM604.4m March adex via free-to-air TV. Retail fell 53.5% after Hari Raya, so which sectors peak first, and which later?
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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PPC Land
Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
Marketers face split vendor rules: Klaviyo's definition keeps human sign-off, Amazon's guide writes it out. IAB Tech Lab's CEO backs the test. Who signs off?