Advertiser count grew over 70% and scaled-channel revenue doubled, but Q3 guidance implies ad growth slowing to 48% as search referral traffic turns choppy.

Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.

AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.

Google's John Mueller and Martin Splitt said that spammed search box pages may be treated as hacked and become a quality issue.

Google Search Console social reporting goes global, data links AI-detected pages to lower Google rankings, and AI opt-out may affect Top Stories visibility.

Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.

Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.

ChatGPT texts average 37.7 points on Wortliga's scale, trailing Claude's 47.7, across 2,112 B2B documents. Can better prompts close the gap models alone cannot?

Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.

Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.

Amazon and Walmart bots dodge origin data even after FTC scrutiny. A Khan-founded policy center tested both agents on July 30, finding inconsistent answers.

New ANPD study documents deepfake advertising fraud using Gisele Bundchen's image that moved R$20 million before arrests. Global labeling rules now converge.

In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.

Websites never had to separate "is this a person" from "is this agent allowed." PACT forces that question. Here's how to answer it.

The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.

Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.

Nine European and Latin American markets gain automated buying access to Whale TV's homescreen inventory across 47.5 million connected TV households worldwide.

Six ad-free channels launch first, spanning restaurants, gyms and retailers among 50,000 sites, dayparted by mood. More Vevo programming is expected to follow.

Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.