The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.

Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions.

Facebook and Google Ads pushed US monthly spend from 45 million to 100 million since January 2024, Funnel data shows. Social budgets are closing the gap fast.

Confiant finds malware built inside browsers as MCP drops sessions, Brazil bans deepfake ads, Amazon bots dodge origin queries, and Time sells ads to bots.

Filed July 30 in California, the complaint says Granola hides its notetaker from participants by design, a practice raising wiretapping questions for marketers.

Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.

Article 50 binds tomorrow with fines up to 15 million euros or 3% turnover. Cinchy's CEO says the harder question is tracking what AI systems did after acting.

Beer and hard seltzer led all categories with an 8.01% share of TV ad voice, while hydration break pods held viewers better than halftime slots, iSpot reports.

Shareable preview links expire after 30 days and cover MSN, Bing Search, and Outlook. More publishers are slated to join as the staggered rollout continues.

Content edited with Snapchat AI tools stays eligible and carries transparency indicators, sparing creators using assisted workflows. What counts as fully AI?

Ten WNBA games, four Yankees dates and 60 catalogue titles land in August, days after Amazon said its NBA, WNBA and NASCAR inventory sold out. What sells next?

Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?

Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.

Twelve named platforms and five buying roles collapse into one agent layer. Postmus hit Claude usage limits building it. Do the specialists survive the change?

Automated traffic hit 57.5% of the web while Meta, Amazon and Reddit posted record ad revenue, AI slop graded premium, and EU AI labeling rules took effect.

OpenAI lost $20.9 billion in 2025 and cannot pay its bills from cash flow, Ed Zitron says. What happens to the ad platforms financing the record AI buildout?

Google's content refresh offers idea on areas to focus on when updating your own content for SEO.

Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year.

Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.

The European Commission's AI transparency law provides four ways publishers may qualify for an exemption from AI content labels.