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The Paid ‘Search’ Email Placement: Right Place, Right Time via @sejournal, @jonkagan
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The Paid ‘Search’ Email Placement: Right Place, Right Time via @sejournal, @jonkagan
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Search Engine Journal
The Paid ‘Search’ Email Placement: Right Place, Right Time
Gmail and Outlook ad inventory sits inside Demand Gen and Audience Ads. Here's how to run it without cannibalizing your search campaigns.
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Llms.txt V2 Adds Formal Markdown Linking For AI Agents via @sejournal, @MattGSouthern
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Llms.txt V2 Adds Formal Markdown Linking For AI Agents via @sejournal, @MattGSouthern
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Search Engine Journal
Llms.txt V2 Adds Formal Markdown Linking For AI Agents
A v2 update to the llms.txt spec has shipped, adding formal link relations that help AI agents locate Markdown versions of pages.
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Google Lets You Turn Off Visible Watermarks In Gemini via @sejournal, @MattGSouthern
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Google Lets You Turn Off Visible Watermarks In Gemini via @sejournal, @MattGSouthern
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Search Engine Journal
Google Lets You Turn Off Visible Watermarks In Gemini
Google Gemini allows users to disable the visible watermark on AI-generated images, videos, and music, while SynthID and C2PA marks stay embedded.
New post by PPC Land 🔥
Italy fines Piaggio 460,000 euros over 112 emails taken from two staff
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Italy fines Piaggio 460,000 euros over 112 emails taken from two staff
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PPC Land
Italy fines Piaggio 460,000 euros over 112 emails taken from two staff
Retention ran five years past termination and access logs six months, the Garante found. The company can now settle at half the sum inside the appeal window.
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YouTube counts views from the first frame across all formats on August 24
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YouTube counts views from the first frame across all formats on August 24
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PPC Land
YouTube counts views from the first frame across all formats on August 24
Engaged views stay the basis for Partner Program pay, so bigger counters will not move creator earnings. Help Center text still carries the old 30-second rule.
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Google today forces overperforming CPAs up across 5 campaign types
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Google today forces overperforming CPAs up across 5 campaign types
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PPC Land
Google today forces overperforming CPAs up across 5 campaign types
Overperformers on Target CPA and ROAS drift toward stated figures in Search, Shopping, PMax, Demand Gen and Travel. Will results read before Q4 budgets lock?
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Apple adds 4,656 IP addresses to Applebot crawler in one update
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Apple adds 4,656 IP addresses to Applebot crawler in one update
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PPC Land
Apple adds 4,656 IP addresses to Applebot crawler in one update
Merj's monitor logged 21 new CIDR prefixes at 00:49, taking the published pool to 7,056 addresses. Apple has issued no statement about the capacity increase.
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Apple faces four-month deadline to redesign ATT prompt in Germany
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Apple faces four-month deadline to redesign ATT prompt in Germany
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PPC Land
Apple faces four-month deadline to redesign ATT prompt in Germany
Warning hand symbol goes, and app publishers get 4,000 characters to explain ads. Commitments bind for seven years. Will other EU markets inherit the design?
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Blood Cancer UK loses 53% of leukaemia page views to Google AI answers
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Blood Cancer UK loses 53% of leukaemia page views to Google AI answers
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PPC Land
Blood Cancer UK loses 53% of leukaemia page views to Google AI answers
Community forum visits rose 86% over the same period, while Save the Children logged 303% more AI Overview appearances. Where does charity traffic go next?
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OpenAI gains 2 Latin American markets for ChatGPT ads, reaching 9 total
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OpenAI gains 2 Latin American markets for ChatGPT ads, reaching 9 total
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PPC Land
OpenAI gains 2 Latin American markets for ChatGPT ads, reaching 9 total
Advertisers in both countries get the Ads Solutions team, partners and the self-serve Ads Manager on day one, unlike the UK. Which markets stay unlit in 2026?
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EU AI Office opens three complaint routes covering Google and Meta systems
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EU AI Office opens three complaint routes covering Google and Meta systems
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PPC Land
EU AI Office opens three complaint routes covering Google and Meta systems
Downstream providers get an email route to report Articles 53 to 55 breaches. Complainants must identify themselves. Who files first against a model provider?
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Similarweb opens AI ad data as 26% of ChatGPT replies carry sponsored ads
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Similarweb opens AI ad data as 26% of ChatGPT replies carry sponsored ads
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PPC Land
Similarweb opens AI ad data as 26% of ChatGPT replies carry sponsored ads
Nearly 30% of ad-eligible Google AI Mode queries now show ads, yet advertisers cannot segment them in Google Ads reporting. Can a vendor panel close that gap?
New post by Search Engine Journal 🔥
The AI Conversations Leaking Into Your Search Console via @sejournal, @suganthan
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The AI Conversations Leaking Into Your Search Console via @sejournal, @suganthan
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Search Engine Journal
The AI Conversations Leaking Into Your Search Console
A classifier for the AI conversations leaking into Search Console. Seven kinds, from human replies and comparison questions to tracker bots and agent prompts.
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Google updates Demand Gen view-through conversion optimization
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Google updates Demand Gen view-through conversion optimization
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Search Engine Land
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
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YouTube makes a view an impression across all formats from August 24
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YouTube makes a view an impression across all formats from August 24
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PPC Land
YouTube makes a view an impression across all formats from August 24
YouTube counts views from the first frame across Shorts, long-form and live streams on August 24. Public counters inflate. Creator pay stays on engaged views.
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YouTube Changes How It Counts Views On Long-Form & Live via @sejournal, @MattGSouthern
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YouTube Changes How It Counts Views On Long-Form & Live via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Changes How It Counts Views On Long-Form & Live
YouTube is changing how it counts views on long-form videos and live streams. This change will not affect earnings or eligibility.
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Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
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Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
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Search Engine Land
Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.
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Google Search Console Generative AI Performance Report in Search data bug
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Google Search Console Generative AI Performance Report in Search data bug
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Search Engine Land
Google Search Console Generative AI Performance Report in Search data bug
Google has confirmed the issue starting on August 13, and the result is a decrease in impressions.
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ChatGPT draws more paid clicks from Google than any other top destination
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ChatGPT draws more paid clicks from Google than any other top destination
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Search Engine Land
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
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Google Ads will use generative AI to resize Performance Max video ads
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Google Ads will use generative AI to resize Performance Max video ads
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