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Businesses Treat Your AI Agent 3 Different Ways via @sejournal, @slobodanmanic
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Businesses Treat Your AI Agent 3 Different Ways via @sejournal, @slobodanmanic
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Search Engine Journal
Businesses Treat Your AI Agent 3 Different Ways
An AI agent does things its customer would not, on that customer’s behalf. Three businesses answered that problem three ways in October.
New post by PPC Land 🔥
New York Times digital ad sales gain 12%, below its own forecast
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New York Times digital ad sales gain 12%, below its own forecast
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PPC Land
New York Times digital ad sales gain 12%, below its own forecast
Advertisers spent $109.9m on Times digital ads, below mid-to-high-teens guidance. Q4 guidance slows to high-single-to-low-double digits against a $147.2m base.
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Reddit Begins Testing Ads In Its Own Search Results via @sejournal, @MattGSouthern
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Reddit Begins Testing Ads In Its Own Search Results via @sejournal, @MattGSouthern
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Search Engine Journal
Reddit Begins Testing Ads In Its Own Search Results
Ads are being tested in the community platform's own search results with a select group of advertisers, matched partly by relevance to what people search.
New post by PPC Land 🔥
Taboola faces Yahoo mediation over its 30-year native ad deal
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Taboola faces Yahoo mediation over its 30-year native ad deal
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PPC Land
Taboola faces Yahoo mediation over its 30-year native ad deal
Yahoo billed 14.8% of Q3 revenue as publisher ad impressions fell and sales dropped 6.9% to $462.3m. Each side alleges non-compliance; the Q4 outlook falls too.
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JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
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JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
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PPC Land
JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
Digital screens took 45.4% of €1,010.5m in Q3 revenue, up from 41.8%, changing how outdoor ads are bought. Can Q4 guidance of around 6% organic growth hold?
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AdsWizz puts audio ads with banners into Apple Podcasts video episodes
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AdsWizz puts audio ads with banners into Apple Podcasts video episodes
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PPC Land
AdsWizz puts audio ads with banners into Apple Podcasts video episodes
Podcasters can reuse existing audio campaigns in video with no new production, after tests with unnamed publishers. Who pays Apple's impression fee is unclear.
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SiriusXM puts every MLS Cup playoff match in its $5 Sports Pass
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SiriusXM puts every MLS Cup playoff match in its $5 Sports Pass
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PPC Land
SiriusXM puts every MLS Cup playoff match in its $5 Sports Pass
Fans get home-team radio calls from November 19 and a SiriusXM-made final on December 18, up to 33 matches. Ad buyers still get no listener or sponsor figures.
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Telemedicine advertisers gain a second Google ads certifier in 3 countries
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Telemedicine advertisers gain a second Google ads certifier in 3 countries
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PPC Land
Telemedicine advertisers gain a second Google ads certifier in 3 countries
NABP accreditation, at $1,075 per website, will count toward Google telehealth ad certification in the US, UK and Canada. When applications open is unclear.
New post by Search Engine Journal 🔥
Google Brings UCP Direct Checkout To AI Mode In Canada via @sejournal, @brookeosmundson
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Google Brings UCP Direct Checkout To AI Mode In Canada via @sejournal, @brookeosmundson
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Search Engine Journal
Google Brings UCP Direct Checkout To AI Mode In Canada
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.
New post by PPC Land 🔥
Microsoft Clarity puts Shopify and WooCommerce products in Copilot and Bing
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Microsoft Clarity puts Shopify and WooCommerce products in Copilot and Bing
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PPC Land
Microsoft Clarity puts Shopify and WooCommerce products in Copilot and Bing
Accepting the terms sends a store catalog to Microsoft Merchant Center; agent tracking sees only Google, OpenAI and Anthropic. Who qualifies, and at what cost?
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EU study finds DMA has not opened Google, Meta and Amazon ad auction data
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EU study finds DMA has not opened Google, Meta and Amazon ad auction data
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PPC Land
EU study finds DMA has not opened Google, Meta and Amazon ad auction data
Only 58% of 50 surveyed advertisers get raw log-level data from the three gatekeepers. Will Brussels use delegated acts or force a buy-side, sell-side split?
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Amazon advertisers gain purchase audiences from Attain's 14 million consumers
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Amazon advertisers gain purchase audiences from Attain's 14 million consumers
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PPC Land
Amazon advertisers gain purchase audiences from Attain's 14 million consumers
Segments by retailer, category and in-store or online channel, refreshed daily, open to QSR, travel and auto brands. Which DVA+ tier can use them is unclear.
New post by PPC Land 🔥
Ireland faces UN concerns over the privacy regulator for Meta and Google
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Ireland faces UN concerns over the privacy regulator for Meta and Google
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PPC Land
Ireland faces UN concerns over the privacy regulator for Meta and Google
Two UN rapporteurs say Irish curbs on litigation funding can leave privacy class actions out of reach. Can they make Dublin change how DPC members are chosen?
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EU court adviser in Google case backs AI training on 3 conditions
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EU court adviser in Google case backs AI training on 3 conditions
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PPC Land
EU court adviser in Google case backs AI training on 3 conditions
AI developers would have to honour robots.txt opt-outs, skip pirate sites and prove anti-memorisation steps. Will the Court of Justice rule on training at all?
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80% of firms are slower than planned on AI features, Okta survey finds
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80% of firms are slower than planned on AI features, Okta survey finds
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PPC Land
80% of firms are slower than planned on AI features, Okta survey finds
Only 38% of consumers in seven countries would give AI some decision-making power, and 6% want full autonomy. Can approve-or-undo controls unlock agent sales?
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Bot protection blocks Blend's AI shopping agent at 29 of 200 retailers
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Bot protection blocks Blend's AI shopping agent at 29 of 200 retailers
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PPC Land
Bot protection blocks Blend's AI shopping agent at 29 of 200 retailers
Large retailers refused the agent at a 20% rate, emerging ones at 2.5%, yet all 24 refusers with readable robots.txt allow AI crawlers. Who set those blocks?
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US companies face $1.4bn in web tracking settlements in 2026, Privado says
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US companies face $1.4bn in web tracking settlements in 2026, Privado says
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PPC Land
US companies face $1.4bn in web tracking settlements in 2026, Privado says
Meta's tracker appears in 100 of 116 settlements studied and healthcare firms make up 64% of defendants. Why does California's SB 690 reach only 3% of them?
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VAB wins Platinum MarCom award for 21-platform YouTube comparison study
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VAB wins Platinum MarCom award for 21-platform YouTube comparison study
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PPC Land
VAB wins Platinum MarCom award for 21-platform YouTube comparison study
CTV buyers get an honored study that counted YouTube sessions from 30 seconds and premium apps from 5 minutes. What does MarCom's Platinum score actually judge?
New post by PPC Land 🔥
Amazon's new portal lets any eligible store list in its search for free
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Amazon's new portal lets any eligible store list in its search for free
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PPC Land
Amazon's new portal lets any eligible store list in its search for free
Merchants join via Feedonomics, Salsify, CEDCommerce, VersaFeed or Amazon's API, with no fees. Amazon gave no merchant count or traffic data for Shop Direct.
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Microsoft search ad invoices now flow straight into Mediaocean's Prisma
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Microsoft search ad invoices now flow straight into Mediaocean's Prisma
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PPC Land
Microsoft search ad invoices now flow straight into Mediaocean's Prisma
Search buyers on Prisma also get pacing and performance data back. Orders have synced since December 2024, so what is new and what does the release leave out?
New post by PPC Land 🔥
India e-commerce installs gained 29% before Diwali 2025, Adjust finds
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India e-commerce installs gained 29% before Diwali 2025, Adjust finds
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PPC Land
India e-commerce installs gained 29% before Diwali 2025, Adjust finds
Ride sharing installs ran 67% above average and all India installs peaked four days after the festival. What does that 2025 curve mean for Nov 6-10 budgets?