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Google retains search dominance despite AI advances, Australian regulator finds
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Google retains search dominance despite AI advances, Australian regulator finds
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PPC Land
Google retains search dominance despite AI advances, Australian regulator finds
ACCC report shows Google's 94% market share persists as generative AI integration brings uncertain impacts on search quality.
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Podcast rankings analysis reveals significant shifts in listener preferences since 2022
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Podcast rankings analysis reveals significant shifts in listener preferences since 2022
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PPC Land
Podcast rankings analysis reveals significant shifts in listener preferences since 2022
Three-year comparison of Triton Digital data shows major changes in podcast consumption patterns and network dominance.
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TripleLift expands streaming measurement capabilities with iSpot integration
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TripleLift expands streaming measurement capabilities with iSpot integration
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PPC Land
TripleLift expands streaming measurement capabilities with iSpot integration
New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.
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Failed merger signals strategic shift in Central European outdoor advertising landscape
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Failed merger signals strategic shift in Central European outdoor advertising landscape
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PPC Land
Failed merger signals strategic shift in Central European outdoor advertising landscape
JCDecaux SE and JOJ Media House Group announce termination of planned consolidation in Slovakia's outdoor advertising market.
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AI and personalization reshape mobile app industry for 2025, AppLovin predicts
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AI and personalization reshape mobile app industry for 2025, AppLovin predicts
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PPC Land
AI and personalization reshape mobile app industry for 2025, AppLovin predicts
Industry leaders predict AI-driven marketing, e-commerce expansion, and enhanced user segmentation will define mobile apps in 2025.
New post by PPC Land 🔥
LinkedIn expands event advertising with new live streaming capabilities
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LinkedIn expands event advertising with new live streaming capabilities
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PPC Land
LinkedIn expands event advertising with new live streaming capabilities
Professional network's event ads platform sees 15.3% growth in Q4 as virtual and hybrid events gain prominence among B2B marketers.
New post by PPC Land 🔥
New study reveals brain processes AI-generated ads differently than traditional content
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New study reveals brain processes AI-generated ads differently than traditional content
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PPC Land
New study reveals brain processes AI-generated ads differently than traditional content
Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception.
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NotebookLM expands with Plus tier and interactive audio features
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NotebookLM expands with Plus tier and interactive audio features
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PPC Land
NotebookLM expands with Plus tier and interactive audio features
Google introduces premium features and voice interaction for its AI research assistant, targeting enterprise users.
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Snapchat expands premium features with customizable themes and message retention
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Snapchat expands premium features with customizable themes and message retention
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PPC Land
Snapchat expands premium features with customizable themes and message retention
Social media platform introduces new customization options and chat features for Snapchat+ subscribers, expanding user control.
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Google's December core update raises concerns over rapid algorithm changes
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Google's December core update raises concerns over rapid algorithm changes
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PPC Land
Google's December core update raises concerns over rapid algorithm changes
Google's December core update shows significant volatility just a week after November update completion, impacting websites globally.
New post by Search Engine Journal 🔥
Mullenweg Disgusted & Sickened As WP Engine Regains Access via @sejournal, @martinibuster
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Mullenweg Disgusted & Sickened As WP Engine Regains Access via @sejournal, @martinibuster
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Search Engine Journal
Mullenweg Disgusted & Sickened As WP Engine Regains Access
WordPress co-founder Matt Mullenweg expresses "disgust" at having to provide "free labor" to WP Engine, calls court decision a bad precedent.
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Essential WordPress Plugins Every Site Should Have via @sejournal, @martinibuster
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Essential WordPress Plugins Every Site Should Have via @sejournal, @martinibuster
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Search Engine Journal
Essential WordPress Plugins Every Site Should Have
Here are the essential WordPress plugins you need right now to save time, improve rankings, drive sales, and keep your site secure.
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22 SEO Experts Offer Their Predictions For 2025 via @sejournal, @theshelleywalsh
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22 SEO Experts Offer Their Predictions For 2025 via @sejournal, @theshelleywalsh
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Search Engine Journal
22 SEO Experts Offer Their Predictions For 2025
The best practicing SEO professionals tell us what they think are the best areas to focus on for SEO in 2025 and how to adapt as search is changing
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Google Warns: Beware Of Fake Googlebot Traffic via @sejournal, @MattGSouthern
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Google Warns: Beware Of Fake Googlebot Traffic via @sejournal, @MattGSouthern
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Search Engine Journal
Google Warns: Beware Of Fake Googlebot Traffic
Google warns about fake Googlebot crawlers and suggests tools and methods to identify legitimate traffic.
New post by PPC Hero 🔥
Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data
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Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data
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PPC Hero
Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data - PPC Hero
Keywords aren't dead but the future of advertising increasingly looks like complex audience targeting combining first-party data with keywords.
New post by Jon Loomer Digital 🔥
6 Essential and Free Ways to Stay Ahead of Meta Advertising Trends
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6 Essential and Free Ways to Stay Ahead of Meta Advertising Trends
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Jon Loomer Digital
6 Essential and Free Ways to Stay Ahead of Meta Advertising Trends
Meta advertising changes quickly. Here are six essential and free ways to stay on top of changes and build a knowledgeable foundation.
New post by Search Engine Journal 🔥
ChatGPT Update: Free Web Search, New Voice & Maps Features via @sejournal, @MattGSouthern
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ChatGPT Update: Free Web Search, New Voice & Maps Features via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Update: Free Web Search, New Voice & Maps Features
ChatGPT makes web search, voice features and maps free for all users, expanding access beyond Premium subscribers.
New post by Search Engine Land 🔥
Google Performance Max negative keyword exclusions now in beta
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Google Performance Max negative keyword exclusions now in beta
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Search Engine Land
Google Performance Max negative keyword exclusions now in beta
Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.
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Coupon sites: The hidden threat to your brand by Bluepear
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Coupon sites: The hidden threat to your brand by Bluepear
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Search Engine Land
Coupon sites: The hidden threat to your brand
Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively.
New post by PPC Land 🔥
French data protection authority orders websites to fix misleading cookie banners
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French data protection authority orders websites to fix misleading cookie banners
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PPC Land
French data protection authority orders websites to fix misleading cookie banners
CNIL issues formal notices to website publishers over dark patterns in cookie consent interfaces, giving one month to comply.