New program enables real-time bidding for live streaming inventory through partnerships with major ad tech platforms.

Disney's new data platform Compass aims to streamline campaign management with unified first-party data access and measurement tools.

WordPress Studio desktop local development app is now integrated with Automattic's WordPress hosting platform

40% of consumers support brands joining trends, but authenticity, cultural relevance, and quick execution are crucial for success.

Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.

SEO may evolve, but the fundamentals remain the same. Focus on these nine basic steps to optimise your site to help boost your ranking

Learn how to create click-worthy campaigns for PPC in 2025 with actionable strategies, AI tools, and sustainable practices and discover the key benefits of PPC.

Soft skills, including empathy and trust, are key to getting buy-in. Data based on past performance with predictions will also help build support for SEO.

Uncover the obstacles, including personalization and scaling marketing efforts, that marketing teams face in reaching target audiences.

Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Google’s Martin Splitt explains rendering strategies, their impact on SEO, and how to optimize websites for search engines.

Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.

Analysis shows Google's helpful content update limits visibility for original reporting, even when stories are widely cited by major media outlets.

New research highlights challenges in regulating AI systems that can perform multiple functions, calling for adaptable oversight methods.

Netflix receives patent for technology that customizes video trailers by aligning content segments with music and user preferences.

Search Console updates 24-hour performance reports with data export capabilities, responding to user feedback for granular analysis.

Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.

This is a Search Labs experimental feature available on the Google App for iOS or Android.

TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025.