For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP

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Google discontinues the Page Annotations feature, which diverted traffic from websites back to Google's search results.

Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes.

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.

European Commission scrutiny goes deeper than written rules according to Meta's DMA report.

US publishers gain new payout methods for AdSense, AdMob, and Ad Manager earnings through digital wallet integration.

Industry consortium to present proposals for advancing TV advertising technology across Europe.

How the LGBTQ+ Platform is Monetizing Its Global Gayborhood.

New self-service platform aims to simplify access to premium video inventory across multiple European markets.

A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.

New tool aims to simplify streaming ad management across platforms.

Ad-supported platform empowers advertisers with advanced targeting capabilities through Google's marketing platform as viewer base expands.

Google's advertising platform enhances targeting capabilities for digital marketers.

New meta tag option allows publishers to control content usage in AI search results.

Final remedies package would force Google to sell Chrome browser and potentially Android.

Acquisition aims to streamline first-party data integration for publishers amid identity challenges.

Iconic news aggregator site plans to reinvent social news with artificial intelligence capabilities while former rivals become unlikely allies.

Signals Gateway is a new option for sending first-party events that is broader than the API Gateway. Here's what you should know...

The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.