YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.

Google AI Overviews reaches 1.5 billion monthly users with Alphabet's Q1 earnings showing 10% search revenue growth.

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business outcomes.

Sporting events are now unique in media as they are almost universally consumed live, presenting unrivalled opportunities to reach audiences with sports ads

Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page…

European Commission penalizes Apple and Meta for breaching EU's new digital competition rules just four weeks after enforcement began.

SERP fluctuations reaching high levels as multiple tracking tools confirm ranking shifts.

Incremental Attribution has been added to the Compare Attribution Settings feature. Here's an example of how it works and what to know...

German Data Protection Commissioner raises concerns over unencrypted emails containing patient health information.

Detailed analysis of Google parent company's advertising performance as AI initiatives reshape search, YouTube, and ad technology.

The industry-wide focus on savings over growth threatens long-term brand success, experts warn.

Hinton's latest prediction suggests superintelligent AI could arrive sooner than previously estimated, with significant implications for humanity.

Web browsers compete for digital real estate as mobile usage reshapes the landscape.

Cloudflare's latest search engine report reveals DuckDuckGo and privacy-focused alternatives slowly gaining ground despite Google's overwhelming lead.

New labels help app publishers identify and prioritize ad serving issues.

Google's updated guidance clarifies that Google-Extended is not used as a ranking signal, nor does it affect search inclusion

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.

The advertising world is on the brink of transformative change as we transition into a cookieless future. For marketers, this evolution necessitates adopting

Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.

ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon.