The industry-wide focus on savings over growth threatens long-term brand success, experts warn.

Hinton's latest prediction suggests superintelligent AI could arrive sooner than previously estimated, with significant implications for humanity.

Web browsers compete for digital real estate as mobile usage reshapes the landscape.

Cloudflare's latest search engine report reveals DuckDuckGo and privacy-focused alternatives slowly gaining ground despite Google's overwhelming lead.

New labels help app publishers identify and prioritize ad serving issues.

Google's updated guidance clarifies that Google-Extended is not used as a ranking signal, nor does it affect search inclusion

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.

The advertising world is on the brink of transformative change as we transition into a cookieless future. For marketers, this evolution necessitates adopting

Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.

ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon.

Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.

Research on AI persuasiveness denounced by Reddit moderators for ethics breaches involving alleged impersonation of sexual assault survivors

Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality.

XML sitemap date manipulation won't improve SEO, says Google's John Mueller. Learn why this common tactic wastes resources and what to do instead.

Google updated the Googlebot-News documentation to remove a claim that mistakenly misrepresented its effect on the Google News tab

Explore the role of AI in PPC and learn how it helps with ad campaign optimization and analytics, yet underperforms in strategic decisions and creativity.

Mordy discusses how a strategic shift toward brand building can redefine your marketing approach. Learn how to pitch that vision effectively.

Google Discover desktop data was briefly accessible in Search Console. Though no longer available, the data provides insights ahead of the full rollout.

Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims.

You now have the ability to influence both AI-generated text and images to be more consistent with your company branding. Here's how...