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Yahoo's conversion API aims to solve measurement hurdles in cookieless world
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Yahoo's conversion API aims to solve measurement hurdles in cookieless world
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PPC Land
Yahoo's conversion API aims to solve measurement hurdles in cookieless world
New solution allows advertisers to unify online and offline conversion tracking in real-time.
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Perplexity's Browser Strategy Mirrors Big Tech's Data Collection Playbook
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Perplexity's Browser Strategy Mirrors Big Tech's Data Collection Playbook
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PPC Land
Perplexity's Browser Strategy Mirrors Big Tech's Data Collection Playbook
Perplexity browser plans track user habits across web for "hyper personalized" ads like Google.
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Criteo: Major Retail Media Client Change Impacts Growth Outlook
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Criteo: Major Retail Media Client Change Impacts Growth Outlook
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PPC Land
Criteo: Major Retail Media Client Change Impacts Growth Outlook
Criteo revises retail media outlook amid client changes, highlighting industry shifts while maintaining strong financial position despite headwinds.
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Stripe helps iOS developers bypass Apple's 30% commission after court ruling
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Stripe helps iOS developers bypass Apple's 30% commission after court ruling
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PPC Land
Stripe helps iOS developers bypass Apple's 30% commission after court ruling
Apple forced to remove payment restrictions after judge finds tech giant in contempt.
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Google phases out video games category in AdSense blocking controls
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Google phases out video games category in AdSense blocking controls
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PPC Land
Google phases out video games category in AdSense blocking controls
Publishers face imminent changes to brand safety tools as gaming ad category gets removed.
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FreeWheel unifies CTV product ecosystem with new suite names
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FreeWheel unifies CTV product ecosystem with new suite names
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PPC Land
FreeWheel unifies CTV product ecosystem with new suite names
FreeWheel's platform update simplifies streaming TV advertising with restructured product offerings and new capabilities to connect buyers and sellers.
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Google doubles search themes limit for performance max campaigns
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Google doubles search themes limit for performance max campaigns
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PPC Land
Google doubles search themes limit for performance max campaigns
PMax campaigns now allow 50 themes per asset group, giving advertisers more control.
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Bluesky expands verification with blue checks and trusted verifiers
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Bluesky expands verification with blue checks and trusted verifiers
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PPC Land
Bluesky expands verification with blue checks and trusted verifiers
Social platform adds visual verification layer to complement domain-based system.
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How ChatGPT product results are selected, displayed and ranked
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How ChatGPT product results are selected, displayed and ranked
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PPC Land
How ChatGPT product results are selected, displayed and ranked
Inside OpenAI's non-advertising approach to e-commerce recommendations.
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Google to show who actually pays for ads in new transparency update
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Google to show who actually pays for ads in new transparency update
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PPC Land
Google to show who actually pays for ads in new transparency update
New system reveals financial backers behind digital advertising starting this month.
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Brooklyn agency Madwell shuts down amid allegations of financial mismanagement
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Brooklyn agency Madwell shuts down amid allegations of financial mismanagement
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Brooklyn agency Madwell shuts down amid allegations of financial mismanagement
Independent creative shop ceases operations after 17-year run, leaving employees and vendors in limbo.
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Mother's Day spending to hit $34.1 billion as consumers splurge on flowers and experiences
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Mother's Day spending to hit $34.1 billion as consumers splurge on flowers and experiences
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PPC Land
Mother's Day spending to hit $34.1 billion as consumers splurge on flowers and experiences
After a slight dip last year, Mother's Day spending is rebounding with consumers prioritizing unique gifts and special outings for mom.
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AudienceProject expands YouTube measurement to new European markets
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AudienceProject expands YouTube measurement to new European markets
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PPC Land
AudienceProject expands YouTube measurement to new European markets
New integration provides cross-media insights including CTV measurement with co-viewing capabilities.
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When is Mother's Day in 2025? Guide to Dates and Celebrations
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When is Mother's Day in 2025? Guide to Dates and Celebrations
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PPC Land
When is Mother's Day in 2025? Guide to Dates and Celebrations
Find out when Mother's Day 2025 falls in the USA and worldwide with our complete date guide and celebration tips.