New brand profile features enable e-commerce businesses to manage their Google Search presence with enhanced control over business information and performance analytics.

Anthropic releases comprehensive 9-chapter interactive course teaching prompt engineering fundamentals and advanced techniques.

New Google AI shopping features include virtual fitting rooms and agentic checkout systems.

DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network.

Google's Thematic Search patent closely parallels AI Mode's Query Fan-Out technique, a research system for deep, broad, and complex queries.

To get insight into the state of SEO for news publishers, Shelley Walsh spoke with John Shehata, a leading expert in news SEO and digital audience development.

A rebrand can take time to register in Google’s results. Here’s how to align assets, third-party mentions, and signals to support the change.

Are you part of the Early Release Program, which gives advertisers early access to AI-powered ad features before they're rolled out?

Publisher eliminates coverage verticals and exits commerce while embracing AI automation.

Google's Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn't the primary issue.

Google confirms 1M page crawl budget threshold stands after 5 years, but database efficiency matters more than page count for SEO performance.

Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business value.

Google Lens integration brings visual search to YouTube Shorts. Here's how it works, along with important rules marketers need to know.

Digital advertising surged 16% year-over-year across Europe, reaching €118.9 billion as video and retail media lead expansion.

Anthropic launches voice conversations on Claude mobile apps for iOS and Android users.

Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.

Reddit karma sets the stage for brand participation. One-off posts won’t cut it. Credibility comes from showing up consistently.

Unlock the power of 301 redirects at scale LLMs to enhance user experience and optimize your website's SEO strategy.

IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.

Appeals court ruling challenges data authority's broad interpretation of consent mandates.