Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

Organizations must develop new mindsets, skills, and cultural approaches as artificial intelligence fundamentally reshapes business operations and competitive advantage across industries.

Reddit launches AI-powered social listening and advertising tools powered by 22+ billion posts at Cannes Lions festival June 16.

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

Advertisers file motion demanding Google be prevented from relitigating monopoly findings after Virginia court established liability for anticompetitive conduct.

Quora announces single AI automation engineer position to automate manual work and increase productivity across company operations.

Meta introduces new AI-powered advertising tools, video generation features, and WhatsApp ads at Cannes Lions International Festival of Creativity.

Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options.

Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps.

Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets.

When will Advantage+ Shopping campaigns stop working? This API timeline may give advertisers some clues...

Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.

EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

Meta introduces AI-powered campaign optimization tool offering 0-100 point scoring and real-time recommendations to improve performance.

Equativ finalizes year-long merger process with Sharethrough, creating unified end-to-end advertising platform with 750+ employees across 20 countries.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.

Learn how to optimize your Facebook lead ads for better lead quality and quantity with these key tips and strategies.

YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators.