Meta introduces new AI-powered advertising tools, video generation features, and WhatsApp ads at Cannes Lions International Festival of Creativity.

Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options.

Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps.

Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets.

When will Advantage+ Shopping campaigns stop working? This API timeline may give advertisers some clues...

Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.

EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

Meta introduces AI-powered campaign optimization tool offering 0-100 point scoring and real-time recommendations to improve performance.

Equativ finalizes year-long merger process with Sharethrough, creating unified end-to-end advertising platform with 750+ employees across 20 countries.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.

Learn how to optimize your Facebook lead ads for better lead quality and quantity with these key tips and strategies.

YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators.

Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.

OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.

Google's VP of Search addresses studies showing reduced website clicks while claiming industry benefits from AI integration.

Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.

New interface reduces visual space while maintaining functionality across campaign analytics

Jill Whalen, who recently passed away, shaped a generation of ethical SEOs through both her work and mentorship.