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Marketing consultant unveils four-layer SEO framework for 2025 visibility
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Marketing consultant unveils four-layer SEO framework for 2025 visibility
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PPC Land
Marketing consultant unveils four-layer SEO framework for 2025 visibility
New AEO, GEO, AIO, and SXO methodology addresses AI-driven search landscape changes targeting marketing professionals.
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Google bans countries and states from Business Profile service areas
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Google bans countries and states from Business Profile service areas
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PPC Land
Google bans countries and states from Business Profile service areas
Updated guidance restricts geographic scope as platform enforces stricter location targeting.
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Court rules Meta used copyrighted books legally for AI training
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Court rules Meta used copyrighted books legally for AI training
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PPC Land
Court rules Meta used copyrighted books legally for AI training
Federal judge grants summary judgment to Meta in landmark copyright case involving book authors and LLM training data.
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Digital audio measurement gains standardized approach to solve investment gap
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Digital audio measurement gains standardized approach to solve investment gap
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PPC Land
Digital audio measurement gains standardized approach to solve investment gap
Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.
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Meta phases out Facebook and Instagram shops checkout by August 2025
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Meta phases out Facebook and Instagram shops checkout by August 2025
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PPC Land
Meta phases out Facebook and Instagram shops checkout by August 2025
Meta transitions shops to website checkout, giving merchants increased control over customer experience while ending on-platform transactions.
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Google forces Gemini AI on Workspace users amid pricing complaints
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Google forces Gemini AI on Workspace users amid pricing complaints
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PPC Land
Google forces Gemini AI on Workspace users amid pricing complaints
Tech industry voices frustration as Google mandates AI features without opt-out options in Workspace subscriptions.
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Competition lawyers propose "ladder of investment" approach to dismantle Google search monopoly
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Competition lawyers propose "ladder of investment" approach to dismantle Google search monopoly
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PPC Land
Competition lawyers propose "ladder of investment" approach to dismantle Google search monopoly
Telecommunications strategy adapted for search market could enable competitors to build infrastructure gradually while accessing Google's systems.
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Amazon Video Generator gains advanced AI motion for high-action product ads
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Amazon Video Generator gains advanced AI motion for high-action product ads
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PPC Land
Amazon Video Generator gains advanced AI motion for high-action product ads
Amazon announces enhanced Video Generator with realistic motion capture and multi-scene creation for all U.S. advertisers.
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Salesforce study reveals enterprise AI agents fail 65% of multiturn tasks
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Salesforce study reveals enterprise AI agents fail 65% of multiturn tasks
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PPC Land
Salesforce study reveals enterprise AI agents fail 65% of multiturn tasks
New benchmark shows significant gaps between current LLM capabilities and real-world business demands across customer service, sales and pricing scenarios.
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Dutch regulator reduces AS Watson fine to €50,000 for cookie violations
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Dutch regulator reduces AS Watson fine to €50,000 for cookie violations
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PPC Land
Dutch regulator reduces AS Watson fine to €50,000 for cookie violations
Dutch authority cuts penalty after company appeals original decision against Kruidvat website tracking practices.
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Meta's $14.8 billion Scale AI deal exposes antitrust vulnerabilities
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Meta's $14.8 billion Scale AI deal exposes antitrust vulnerabilities
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PPC Land
Meta's $14.8 billion Scale AI deal exposes antitrust vulnerabilities
The structured investment allows Meta to gain de facto control while avoiding traditional merger review.
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DoubleVerify uncovers $2.5M ShadowBot fraud targeting mobile and CTV
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DoubleVerify uncovers $2.5M ShadowBot fraud targeting mobile and CTV
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PPC Land
DoubleVerify uncovers $2.5M ShadowBot fraud targeting mobile and CTV
Amateur-level bot scheme generates 35 million spoofed devices using 1990s screen resolutions and basic automation.
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Canada rescinds digital services tax to advance trade talks with United States
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Canada rescinds digital services tax to advance trade talks with United States
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PPC Land
Canada rescinds digital services tax to advance trade talks with United States
Canada withdraws DST collection ahead of July 21 deadline for comprehensive trade negotiations.
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How Enterprise Search And AI Intelligence Reveal Market Pulse
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How Enterprise Search And AI Intelligence Reveal Market Pulse
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Search Engine Journal
How Enterprise Search And AI Intelligence Reveal Market Pulse
Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered discovery insights.
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The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM
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The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM
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Search Engine Journal
The Strategy Gap: Social Video Is Not PPC Video
Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just brand reach.