Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here's what John Mueller told SEO professionals.

A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.

SEO tools for LLM Search are maturing as marketers better understand what to measure and how those measurements support client goals.

Join our expert-led webinar to see how AI is already changing clicks, visibility, and content performance.

Optimising your product feed can achieve higher shopping ad visibility and deliverability. Holly Kelly provides shares practical tips to improve your feed quality.

Before blaming your campaign, check your tracking. These seven conversion pitfalls in Google Ads can quietly wreck your results.

A new branding offer combines traditional and privacy-first targeting as half of European digital inventory becomes non-addressable.

Federal judge rules AI training constitutes transformative fair use while allowing piracy claims to proceed to trial.

YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term audience engagement.

New research addresses key technical questions about Google's browser separation.

Streaming platform integration brings one-click access to Nordic content across Netherlands and Nordic markets starting July.

Rolling out shopping recommendations to Plus, Pro, Free, and logged-out users across all regions where ChatGPT operates.

Microsoft removes standalone Target CPA and ROAS options, integrating them as goals within existing maximize strategies.

Industry experts identify information architecture as the determining factor between magical AI experiences and disappointing implementations.

Design platform targets public listing with 46% quarterly revenue growth amid competitive AI landscape.

French broadcaster strengthens women's sport commitment with multi-tournament deal.

Major publishing platforms join forces to advance long-form content integration with ActivityPub protocol, preparing for Ghost 6.0 launch.

Reddit launches AI-powered recommendations system with optimization scores to help advertisers improve campaign performance automatically.

Cloudflare introduces pay per crawl service allowing content creators to charge AI crawlers for access.

Based on Karen Hao's explosive new book "Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI," which reveals the dark truth behind the AI revolution through over 150 interviews with OpenAI insiders.