With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market?

Unlike the old days, you are now creating countless variations of your ads. That matters regarding your role as an advertiser...

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.

Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility. Learn how to evolve your SEO approach and content planning to thrive in a world where AI now plays a central…

TikTok has denied a Reuters report claiming it's building a standalone U.S. app with a separate algorithm.

We asked five AI tools 45 questions to test the accuracy of their answers, so you know which tool to use for your PPC needs.

OpenAI ChatGPT Search quietly expanded its shopping search features by including Shopify as a data provider.

Platform addresses misconceptions about July 15 policy update affecting content creators.

Company becomes sole provider with complete certification across all measurement categories

Commission receives industry framework as August 2025 compliance deadline approaches.

Google explains how long it typically takes for SEO changes to show results, and the importance of monitoring the effects of the changes.

Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.

Platform shifts focus to category-specific charts as viewing patterns change significantly since 2015 launch.

Google Gemini emerges as most reliable platform while AI Overviews show highest error rates.

Streaming platform extends Ad Exchange and Ads Manager access to premium podcast inventory across 12 markets.

Decentralized social platform deploys Epic Games' verification service amid Online Safety Act compliance requirements.

Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.

Google explains when it makes sense for a business to hire an SEO and which red flag to watch out for when choosing a search marketer.