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Himalaya Wellness reveals natural beauty trends driving India's marketing ecosystem
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Himalaya Wellness reveals natural beauty trends driving India's marketing ecosystem
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PPC Land
Himalaya Wellness reveals natural beauty trends driving India's marketing ecosystem
Amazon Ads interview exposes micro-trends in India's beauty sector showing natural ingredients preference.
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Meta Follows YouTube In Crackdown On Unoriginal Content via @sejournal, @MattGSouthern
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Meta Follows YouTube In Crackdown On Unoriginal Content via @sejournal, @MattGSouthern
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Search Engine Journal
Meta Follows YouTube In Crackdown On Unoriginal Content
Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits.
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Attention metrics influence programmatic decisions but standardization remains elusive
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Attention metrics influence programmatic decisions but standardization remains elusive
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PPC Land
Attention metrics influence programmatic decisions but standardization remains elusive
IAB Europe's latest Virtual Programmatic Day explores growing testing momentum as industry debates measurement uniformity.
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Paramount Australia partners with Magnite for programmatic streaming ads
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Paramount Australia partners with Magnite for programmatic streaming ads
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PPC Land
Paramount Australia partners with Magnite for programmatic streaming ads
Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.
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LG Ad Solutions expands to Australia with Sydney-based director appointment
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LG Ad Solutions expands to Australia with Sydney-based director appointment
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PPC Land
LG Ad Solutions expands to Australia with Sydney-based director appointment
Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion.
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Industry leaders emphasize performance focus as programmatic shows strong H1 growth
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Industry leaders emphasize performance focus as programmatic shows strong H1 growth
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PPC Land
Industry leaders emphasize performance focus as programmatic shows strong H1 growth
European programmatic advertising demonstrated robust performance in the first half of 2025, with experts highlighting a decisive shift toward outcome-driven campaigns during IAB Europe's Virtual Programmatic Day on July 3.
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Meta bets billions on AI data centers requiring massive energy and water
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Meta bets billions on AI data centers requiring massive energy and water
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PPC Land
Meta bets billions on AI data centers requiring massive energy and water
Meta announces unprecedented AI infrastructure investment with gigawatt-scale data centers demanding substantial energy consumption.
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Brainlabs report reveals AI search fundamentally changes SEO
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Brainlabs report reveals AI search fundamentally changes SEO
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PPC Land
Brainlabs report reveals AI search fundamentally changes SEO
Brainlabs study shows AI Overviews now appear in 200 countries while marketing teams struggle to adapt.
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TripleLift cuts double-digit percentage of workforce in July restructuring
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TripleLift cuts double-digit percentage of workforce in July restructuring
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PPC Land
TripleLift cuts double-digit percentage of workforce in July restructuring
Supply-side platform reduces staff less than 20% following CEO transition.
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Survey shows traditional search dominates local business discovery
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Survey shows traditional search dominates local business discovery
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PPC Land
Survey shows traditional search dominates local business discovery
93% trust Google over AI assistants for finding local businesses, new research reveals.
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xAI's Grok 4 drives 17% user surge amid intensifying AI search competition
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xAI's Grok 4 drives 17% user surge amid intensifying AI search competition
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PPC Land
xAI's Grok 4 drives 17% user surge amid intensifying AI search competition
xAI's Grok 4 announcement on July 9 generated 17% next-day user increase and 50% app downloads, setting new benchmarks.
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Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain
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Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain
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PPC Land
Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain
Spanish streaming platform expands reach through smart TV integration as connected TV market grows.
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Healthline settles largest CCPA violation case for $1.55 million
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Healthline settles largest CCPA violation case for $1.55 million
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PPC Land
Healthline settles largest CCPA violation case for $1.55 million
California health publisher fined for sharing medical data with third parties despite user opt-outs.
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Google Says AI Won’t Replace The Need For SEO via @sejournal, @martinibuster
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Google Says AI Won’t Replace The Need For SEO via @sejournal, @martinibuster
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Search Engine Journal
Google Says AI Won’t Replace The Need For SEO
Google's John Mueller discusses whether AI will replace the need for SEO and explains why websites remain essential.
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Ask An SEO: Why Your Content Is No Longer Good Or Helpful via @sejournal, @rollerblader
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Ask An SEO: Why Your Content Is No Longer Good Or Helpful via @sejournal, @rollerblader
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Search Engine Journal
Ask An SEO: Why Your Content Is No Longer Good Or Helpful
Helpful content needs to go deeper than personal opinion. Learn how to add real value and earn trust in this week's Ask An SEO.
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Comscore expands social measurement to nine international markets
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Comscore expands social measurement to nine international markets
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PPC Land
Comscore expands social measurement to nine international markets
Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.
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European retail media partnerships extend as measurement challenges persist
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European retail media partnerships extend as measurement challenges persist
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PPC Land
European retail media partnerships extend as measurement challenges persist
Brands working with 4-6 retail media networks doubled in 2025, while standardization gaps limit growth.
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Topic-First SEO: The Smarter Way To Scale Authority via @sejournal, @Kevin_Indig
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Topic-First SEO: The Smarter Way To Scale Authority via @sejournal, @Kevin_Indig
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Search Engine Journal
Topic-First SEO: The Smarter Way To Scale Authority
Say goodbye to surface-level SEO. Here’s how a topic-first mindset drives better long-term results, content systems, and stakeholder buy-in.