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WhatsApp launches group voice chats for instant group conversations
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WhatsApp launches group voice chats for instant group conversations
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PPC Land
WhatsApp launches group voice chats for instant group conversations
Group voice chat feature rolls out today, allowing users to start live conversations without ringing all participants.
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The Trade Desk joins S&P 500 following strong programmatic growth
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The Trade Desk joins S&P 500 following strong programmatic growth
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PPC Land
The Trade Desk joins S&P 500 following strong programmatic growth
The demand-side platform replaces ANSYS in the prestigious stock index on July 18, 2025.
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Nearly 90% of advertisers will use AI to build video ads by 2026
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Nearly 90% of advertisers will use AI to build video ads by 2026
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New post by PPC Land 🔥
Google Analytics enhances item data import with custom dimensions support
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Google Analytics enhances item data import with custom dimensions support
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PPC Land
Google Analytics enhances item data import with custom dimensions support
Enhanced functionality enables flexible product catalog integration without mandatory item IDs for extensive merchandise databases.
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VIOOH adds Outernet's premium London inventory to programmatic
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VIOOH adds Outernet's premium London inventory to programmatic
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PPC Land
VIOOH adds Outernet's premium London inventory to programmatic
Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.
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Confirmed CWV Reporting Glitch In Google Search Console via @sejournal, @martinibuster
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Confirmed CWV Reporting Glitch In Google Search Console via @sejournal, @martinibuster
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Search Engine Journal
Confirmed CWV Reporting Glitch In Google Search Console
A Core Web Vitals reporting outage was confirmed in Google Search Console, originating from a dip in CrUX reporting.
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When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe
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When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe
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Search Engine Journal
When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search
With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience insights.
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LG Ad Solutions integrates with Viant to advance addressability in CTV
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LG Ad Solutions integrates with Viant to advance addressability in CTV
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PPC Land
LG Ad Solutions integrates with Viant to advance addressability in CTV
Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
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WP Engine introduces AI toolkit for enhanced WordPress search
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WP Engine introduces AI toolkit for enhanced WordPress search
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PPC Land
WP Engine introduces AI toolkit for enhanced WordPress search
WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.
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Comscore partners with HyphaMetrics for advanced CTV measurement
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Comscore partners with HyphaMetrics for advanced CTV measurement
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PPC Land
Comscore partners with HyphaMetrics for advanced CTV measurement
Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
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Publishers deploy bid throttling to tackle programmatic waste
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Publishers deploy bid throttling to tackle programmatic waste
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PPC Land
Publishers deploy bid throttling to tackle programmatic waste
New strategies emerge to control duplicate requests as header bidding creates auction chaos.
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Ahrefs Web Analytics receives Google Tag Manager template approval
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Ahrefs Web Analytics receives Google Tag Manager template approval
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PPC Land
Ahrefs Web Analytics receives Google Tag Manager template approval
Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.
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Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
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Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
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Search Engine Journal
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how.
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Meta advertising experts warn inflated ROAS misleads marketers
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Meta advertising experts warn inflated ROAS misleads marketers
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PPC Land
Meta advertising experts warn inflated ROAS misleads marketers
Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
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Google Search Console launches comparison mode for 24-hour performance data
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Google Search Console launches comparison mode for 24-hour performance data
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PPC Land
Google Search Console launches comparison mode for 24-hour performance data
Real-time search data comparison provides marketers enhanced traffic monitoring capabilities.
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Google says poor indexing on strong hosting indicates quality issues
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Google says poor indexing on strong hosting indicates quality issues
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PPC Land
Google says poor indexing on strong hosting indicates quality issues
Google search advocate explains why strong hosting platforms with poor indexing indicate underlying site quality issues.
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Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers via @sejournal, @MattGSouthern
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Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers via @sejournal, @MattGSouthern
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Search Engine Journal
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks.