First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.

Advanced data clean room technology delivers 3.2x more targetable IDs compared to traditional methods.

New rating categories and safety questions aim to provide more precise content assessment for mobile app marketplace users.

YouTube allows strong profanity in video openings while maintaining monetization limits for titles and thumbnails.

Chinese e-commerce platform becomes INTA corporate member and serves on Anti-Counterfeiting Committee starting July 2025.

Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.

Advanced search capabilities include real-time video analysis and AI-powered study planning across Chrome desktop.

Advanced search features reach 1.5 billion monthly users while industry debates traffic impacts.

New capabilities enable B2B marketers to track campaign influence from first touch to closed deals.

IAS earns groundbreaking certification from Alliance for Audited Media as advertising industry adopts AI at scale.

SAP chief executive dismisses infrastructure investment calls, advocates software layer focus over hardware expansion in European artificial intelligence development race.

Research shows profound differences between ChatGPT and Google's AI Overviews, suggests different approach to content to rank in each.

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.

European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.

Company achieves $483 million revenue while deploying $104 million for share repurchases.

Good SEO teams fail when the system fails them. This piece looks at the hidden forces behind stalled search performance in organizations.

Australian retail media market projected to reach $3 billion by 2027 while US faces platform fragmentation hurdles.

Partnership combines Criteo's $1 trillion commerce signals with WPP's Open Intelligence across Roku, Samsung and Scripps.

Australian consumers now spend over $63 billion annually on online retail as shopping behaviors continue evolving post-pandemic according to latest industry research.