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From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing via @sejournal, @purnavirji
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From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing via @sejournal, @purnavirji
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Search Engine Journal
From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing
True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.
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Google disables conversion tracking for non-compliant EU advertisers
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Google disables conversion tracking for non-compliant EU advertisers
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PPC Land
Google disables conversion tracking for non-compliant EU advertisers
Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.
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EU age verification app faces criticism over Google dependency
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EU age verification app faces criticism over Google dependency
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PPC Land
EU age verification app faces criticism over Google dependency
European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.
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Criteo raises guidance following second quarter growth in retail media
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Criteo raises guidance following second quarter growth in retail media
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PPC Land
Criteo raises guidance following second quarter growth in retail media
Company achieves $483 million revenue while deploying $104 million for share repurchases.
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Why Your SEO Isn’t Working, And It’s Not The Team’s Fault via @sejournal, @billhunt
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Why Your SEO Isn’t Working, And It’s Not The Team’s Fault via @sejournal, @billhunt
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Search Engine Journal
Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
Good SEO teams fail when the system fails them. This piece looks at the hidden forces behind stalled search performance in organizations.
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Australian retail media set to triple US growth rates despite global consolidation trends
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Australian retail media set to triple US growth rates despite global consolidation trends
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PPC Land
Australian retail media set to triple US growth rates despite global consolidation trends
Australian retail media market projected to reach $3 billion by 2027 while US faces platform fragmentation hurdles.
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IAB Australia reveals online shopping surge in fifth consumer insights report
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IAB Australia reveals online shopping surge in fifth consumer insights report
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PPC Land
IAB Australia reveals online shopping surge in fifth consumer insights report
Australian consumers now spend over $63 billion annually on online retail as shopping behaviors continue evolving post-pandemic according to latest industry research.
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Fubo expects positive EBITDA for first time after Q2 2025 performance
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Fubo expects positive EBITDA for first time after Q2 2025 performance
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PPC Land
Fubo expects positive EBITDA for first time after Q2 2025 performance
Streaming platform anticipates exceeding revenue guidance while approaching merger with Disney's Hulu Live TV service.
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Media agencies face satisfaction decline as retail budgets surge 20%
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Media agencies face satisfaction decline as retail budgets surge 20%
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PPC Land
Media agencies face satisfaction decline as retail budgets surge 20%
New research shows declining sentiment despite 20% budget increase, highlighting measurement challenges and education gaps for agencies working with retail media networks.
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HubSpot launches first CRM connector for Anthropic's Claude
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HubSpot launches first CRM connector for Anthropic's Claude
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PPC Land
HubSpot launches first CRM connector for Anthropic's Claude
HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.
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B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working) via @sejournal, @MattGSouthern
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B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working) via @sejournal, @MattGSouthern
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Search Engine Journal
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space.
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Australian retail media spending shows steady growth amid measurement challenges
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Australian retail media spending shows steady growth amid measurement challenges
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PPC Land
Australian retail media spending shows steady growth amid measurement challenges
Brands increase investment in retail networks by 79% while reporting transparency remains industry priority.
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Samba TV and Kochava launch unified cross-platform TV measurement solution
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Samba TV and Kochava launch unified cross-platform TV measurement solution
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PPC Land
Samba TV and Kochava launch unified cross-platform TV measurement solution
Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.
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Google launches video overviews feature for NotebookLM research assistant
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Google launches video overviews feature for NotebookLM research assistant
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PPC Land
Google launches video overviews feature for NotebookLM research assistant
Video summaries join audio overviews as Google expands AI-powered content creation capabilities for researchers and teams.
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Dailymotion launches conversational ad format powered by AI technology
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Dailymotion launches conversational ad format powered by AI technology
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PPC Land
Dailymotion launches conversational ad format powered by AI technology
Dailymotion EchoAI enables real-time dialogue in video ads across all screens with AI-powered conversational engine.
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Google begins machine learning age detection for ad protections in US
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Google begins machine learning age detection for ad protections in US
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PPC Land
Google begins machine learning age detection for ad protections in US
Google rolls out AI-powered age estimation to limit personalized ads for minors.
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Google restricts pill press equipment ads effective September 2025
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Google restricts pill press equipment ads effective September 2025
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PPC Land
Google restricts pill press equipment ads effective September 2025
Google expands dangerous products policy to include pharmaceutical manufacturing equipment globally.