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Google's RTB Privacy Settlement: A $21.6 billion gamble that could reshape digital advertising
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Google's RTB Privacy Settlement: A $21.6 billion gamble that could reshape digital advertising
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PPC Land
Google's RTB Privacy Settlement: A $21.6 billion gamble that could reshape digital advertising
Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.
New post by PPC Land 🔥
Google breakup rejection follows Yellow Pages precedent, analyst says
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Google breakup rejection follows Yellow Pages precedent, analyst says
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PPC Land
Google breakup rejection follows Yellow Pages precedent, analyst says
Media expert Ian Whittaker compares court's behavioural remedy approach to classified directories enforcement from 1980s and 1990s.
New post by Search Engine Journal 🔥
Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants via @sejournal, @gregjarboe
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Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants via @sejournal, @gregjarboe
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Search Engine Journal
Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants
No Chrome divestiture, no choice screen, but big changes for search defaults, index access, and AI competition are coming.
New post by The WordStream Blog 🔥
Facebook Ads Benchmarks 2025: NEW Data, Trends, & Insights for Your Industry
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Facebook Ads Benchmarks 2025: NEW Data, Trends, & Insights for Your Industry
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WordStream
Facebook Ads Benchmarks 2025: NEW Data, Trends, & Insights for Your Industry | WordStream
Find out the average click-through rate, cost per click, conversion rate, and cost per lead for your industry in 2025 with our latest Facebook ads benchmarks report.
New post by Search Engine Journal 🔥
Google Publishes Exact Gemini Usage Limits Across All Tiers via @sejournal, @MattGSouthern
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Google Publishes Exact Gemini Usage Limits Across All Tiers via @sejournal, @MattGSouthern
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Search Engine Journal
Google Publishes Exact Gemini Usage Limits Across All Tiers
Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows.
New post by Search Engine Journal 🔥
Anthropic Agrees To $1.5B Settlement Over Pirated Books via @sejournal, @MattGSouthern
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Anthropic Agrees To $1.5B Settlement Over Pirated Books via @sejournal, @MattGSouthern
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Search Engine Journal
Anthropic Agrees To $1.5B Settlement Over Pirated Books
Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each.
New post by PPC Land 🔥
PubMatic files antitrust lawsuit against Google over digital advertising monopoly
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PubMatic files antitrust lawsuit against Google over digital advertising monopoly
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PPC Land
PubMatic files antitrust lawsuit against Google over digital advertising monopoly
California company seeks damages after court ruling establishes search giant's illegal market control.
New post by PPC Land 🔥
Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive
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Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive
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PPC Land
Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive
Facebook advertising benchmarks reveal mixed performance signals as cost per lead climbs to $27.66 while traffic campaigns show stronger efficiency metrics compared to Google alternatives.
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LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment
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LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment
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PPC Land
LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment
Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154.
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Washington State begins charging sales tax on advertising services
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Washington State begins charging sales tax on advertising services
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PPC Land
Washington State begins charging sales tax on advertising services
Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.
New post by PPC Land 🔥
Shopify merchants report escalating AI support issues amid service restructuring
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Shopify merchants report escalating AI support issues amid service restructuring
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PPC Land
Shopify merchants report escalating AI support issues amid service restructuring
E-commerce platform faces mounting criticism as automated systems create customer service loops, preventing access to human assistance despite technical problems requiring specialized intervention.
New post by Search Engine Journal 🔥
Structured Data’s Role In AI And AI Search Visibility via @sejournal, @marthavanberkel
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Structured Data’s Role In AI And AI Search Visibility via @sejournal, @marthavanberkel
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Search Engine Journal
Structured Data’s Role In AI And AI Search Visibility
Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize.
New post by The WordStream Blog 🔥
How the Facebook Algorithm Works in 2025 (+Tips for More Reach)
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How the Facebook Algorithm Works in 2025 (+Tips for More Reach)
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WordStream
How the Facebook Algorithm Works in 2025 (+Tips for More Reach) | WordStream
Learn how the Facebook algorithm works, why it's important, and how to use it to your advantage for more views and engagement on your posts.
New post by Search Engine Journal 🔥
Google Drops Search Console Reporting For Six Structured Data Types via @sejournal, @MattGSouthern
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Google Drops Search Console Reporting For Six Structured Data Types via @sejournal, @MattGSouthern
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Search Engine Journal
Google Drops Search Console Reporting For Six Structured Data Types
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters.
New post by Search Engine Journal 🔥
Google Gemini Adds Audio File Uploads After Being Top User Request via @sejournal, @MattGSouthern
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Google Gemini Adds Audio File Uploads After Being Top User Request via @sejournal, @MattGSouthern
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Search Engine Journal
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now supports audio file uploads. Free users get 10 minutes per prompt; paid plans support up to three hours.
New post by PPC Land 🔥
Google brings Search Central Live to Hong Kong for international ecommerce focus
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Google brings Search Central Live to Hong Kong for international ecommerce focus
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PPC Land
Google brings Search Central Live to Hong Kong for international ecommerce focus
Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.