Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.

Sprinklr announced AI-powered tools on September 29, 2025, including Sprinklr Copilot and AI Agents to automate customer experience workflows across channels.

DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.

YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.

Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.

SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.

Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.

Google's John Mueller answers a question about a website built with an expired domain that's having ranking issues.

DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.

Shareholders of the streaming platform voted to approve the business combination announced in January, with Disney set to own 70% of the merged entity.

OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video.

Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.

Google AI Overviews increasingly overlaps with organic search results, except for ecommerce.

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Amazon Ads and Spotify announced a programmatic partnership on October 1, bringing together 696 million monthly users with Amazon's shopping signals across nine markets.

Leverage the new College Sports and YouTube TV Women's Sports Lineups to maximize reach and visibility at scale.

No one has ever dug deep into the impact of backlinks on AI visibility. Until now. I found surprising insights that should define your backlink strategy.

How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.

Search API provider faces renewed setback after Google blocks workaround that retrieved 100 organic results, limiting Light Fast API to three results instead.