The right choice between content refreshes and new pages depends on how each option serves your audience and search visibility.

A new feature called Limited Spend on Excluded Placements allows Meta to spend up to 5% of your budget on excluded placements.

Evergreen topics drop in value while additive content gains.

Microsoft and OpenAI signed a deal extending Microsoft's rights to OpenAI models through 2032, confirming a 27% stake worth $135B

Southern District of New York grants summary judgment on October 27, binding Google to Virginia court findings on monopolization and unlawful tying.

Industry criticism grows as automated systems show inconsistent performance, with practitioners citing accuracy issues that challenge fundamental deployment strategies across marketing platforms.

Microsoft maintains 27% stake in OpenAI public benefit corporation following recapitalization. New agreement extends IP rights through 2032 and introduces independent AGI verification panel.

Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access.

Former Google employee discusses three advertising practices once recommended to clients that digital marketers should now avoid in search campaigns.

Meta will require select advertisers targeting Thai audiences to verify beneficiaries and payers, with designations displayed in ads and the Ad Library.

Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.

DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.

Forrester predicts 33% of companies will harm customer experiences with premature AI deployment in 2026 as display ad budgets face 30% cuts and privacy lawsuits surge 20%.

An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying.

Adobe announced October 28 new GenStudio capabilities including Firefly Foundry custom models, advertising platform integrations, and AI-powered content scaling tools.

Adobe launches conversational AI assistant in Express on October 28, enabling creators to design and edit content through natural language interactions.

Meta introduces Advantage+ catalog ads and carousel formats to Threads on October 28, 2025, expanding creative options for the platform's 400 million users.

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