A step-by-step guide to auditing your local SEO presence with strategies to improve authority, visibility, and conversions across Google, AI Mode, and map results.

Breaking down the Google Leak to show you exactly how black the Discover Box really is (hint, it's not).

French ad tech firm Criteo exits France for Luxembourg to bypass merger restrictions, clearing path for U.S. buyers while posting $470 million quarterly revenue.

New undocumented user agent "GeminiiOS" discovered by analyst identifies traffic from Gemini's iOS app WebView, exposing measurement gaps in Google's AI traffic.

Custom GPTs can refine SEO workflows when built with clear scope, validated problems, and a product mindset grounded in business impact.

Google expanded its Ads Transparency Center to include political advertisements, enabling users to search and analyze political campaigns worldwide with spending data and creative details.

Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded campaign assets for small businesses.

G2 partners with Reddit to help B2B software brands extend verified profiles to Reddit Pro accounts, addressing AI search shifts and community engagement challenges.

Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.

Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.

AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.

Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.

Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.

Fubo and Disney's Hulu + Live TV finalized their business combination on October 29, 2025, forming a vMVPD with nearly 6 million subscribers in North America and new leadership.

Google Chrome will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites.

Alphabet posts 16% revenue growth to $102.3 billion in Q3 2025, marking first-ever $100 billion quarter. Google Search revenues up 15%, Cloud grows 34% to $15.2 billion.

Microsoft reports 18% revenue growth reaching $77.7 billion in first quarter, driven by Azure expansion and commercial bookings surge exceeding 100% in constant currency.

Meta's third quarter advertising revenue reached $50.1 billion, though net income plummeted 83% due to a one-time tax charge related to new federal legislation.

Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar.