The Bangkok Post partners with Taboola to implement DeeperDive AI answer engine directly on its site, marking first Southeast Asian deployment on Nov 18.

Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.

DoubleVerify surveyed 22,000 consumers and 1,970 marketers across 21 countries, finding 65% of advertisers express brand suitability concerns in walled gardens.

SiriusXM debuts "Serie A: Calcio - Made in Italy" on November 20, featuring Adam Summerton and Charlie Stillitano covering Italy's top soccer league weekly.

AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key.

John Mueller announces Search Console annotations on November 17, 2025, while revealing AI Mode's agentic features can "reserve a table" automatically.

The most successful M&A strategies protect digital infrastructure and visibility as fiercely as financial and brand assets.

Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.

A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns.

Prime Video launches theatrical-quality video summaries using generative AI to help viewers reconnect with shows between seasons, building on 2024's text-based X-Ray Recaps.

Google Analytics updates feature name to campaign data import on November 19, 2025, maintaining functionality while better reflecting capabilities.

Google updated its offline gambling advertising restrictions on November 19, 2025, adding 23 countries to the prohibited locations list and clarifying permitted activities.

Google Ads will accept lottery-courier advertising in Puerto Rico starting December 11, 2025, requiring state licenses and certification from qualifying operators.

Spotify announced November 19, 2025 acquisition of WhoSampled, the community-run database tracking 622,026 samples and 1.2 million songs, bringing music attribution tools to hundreds of millions.

Our latest SEO Trends ebook captures the insights and decisive strategy shifts marketers need to win across fragmented discovery channels.

Adobe's Semrush acquisition signals the importance of SEO platforms in bringing clarity in a period of AI-driven uncertainty.

A strategic guide for PPC marketers on managing seasonal demand swings with smarter bidding, budgets, inventory alignment, and post-peak planning.

Why trust and verifiable expertise, not just rankings, will decide which brands are visible when AI systems write the answers.

When your Meta ads stop working, don't start tweaking everything. Start with a simple question: "Why?" Here's what I mean...

A look at the shift from ranking-obsessed reporting to SEO frameworks that tie visibility, engagement, and influence directly to commercial outcomes.