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Google Connects AI Overviews To AI Mode On Mobile via @sejournal, @MattGSouthern
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Google Connects AI Overviews To AI Mode On Mobile via @sejournal, @MattGSouthern
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Search Engine Journal
Google Connects AI Overviews To AI Mode On Mobile
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page.
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YouTube creators report drops in Shorts viewership after September algorithm change
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YouTube creators report drops in Shorts viewership after September algorithm change
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PPC Land
YouTube creators report drops in Shorts viewership after September algorithm change
Data from major channels shows engagement metrics declined sharply starting September 7, with performance remaining suppressed through November 2025.
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Google bans horse racing aggregator ads in United States effective December 1
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Google bans horse racing aggregator ads in United States effective December 1
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PPC Land
Google bans horse racing aggregator ads in United States effective December 1
Google revoked all horse racing aggregator certifications for the U.S. market on December 1, 2025, while maintaining permissions for licensed gambling operators.
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Google fined $55 million for anti-competitive search deals with Australian telcos
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Google fined $55 million for anti-competitive search deals with Australian telcos
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PPC Land
Google fined $55 million for anti-competitive search deals with Australian telcos
Federal Court orders Google Asia Pacific to pay penalties for exclusive pre-installation agreements with Telstra and Optus that locked out rival search engines.
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Platform power plays reshape advertising's holiday battlefield
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Platform power plays reshape advertising's holiday battlefield
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PPC Land
Platform power plays reshape advertising's holiday battlefield
Amazon expands AI bot blocking while retailers launch autonomous shopping tools during critical Black Friday period, as Google's Gemini 3 begins powering search queries and agency consolidation continues reshaping the advertising landscape.
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Ask an SEO: Is An XML Or HTML Sitemap Better For SEO? via @sejournal, @HelenPollitt1
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Ask an SEO: Is An XML Or HTML Sitemap Better For SEO? via @sejournal, @HelenPollitt1
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Search Engine Journal
Ask an SEO: Is An XML Or HTML Sitemap Better For SEO?
Is an XML or HTML sitemap better for SEO? Find out how these sitemaps can help your SEO and when is best to use them.
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OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition via @sejournal, @MattGSouthern
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OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition
OpenAI CEO Sam Altman has declared a "code red" to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google's Gemini gains ground.
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YouTube Launches First Annual Recap Feature For All Users via @sejournal, @MattGSouthern
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YouTube Launches First Annual Recap Feature For All Users via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Launches First Annual Recap Feature For All Users
YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week.
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OpenAI delays advertising to combat Google's AI competition
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OpenAI delays advertising to combat Google's AI competition
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PPC Land
OpenAI delays advertising to combat Google's AI competition
OpenAI CEO Sam Altman declares code red on December 2, 2025, pushing back advertising and other initiatives to focus on ChatGPT improvements as Google's Gemini gains ground.
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Virtual Apparel Try On tool comes to the UK and India this festive season.
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Virtual Apparel Try On tool comes to the UK and India this festive season.
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Google
Virtual Apparel Try On tool comes to the UK and India this festive season.
Shoppers in the UK and India can virtually try billions of apparel listings on themselves, just by uploading a photo.
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Signal Vs. Noise: Predicting Future Impact Of Content Marketing
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Signal Vs. Noise: Predicting Future Impact Of Content Marketing
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Search Engine Journal
Signal Vs. Noise: Predicting Future Impact Of Content Marketing
How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true business impact.
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How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
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How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
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Search Engine Journal
How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
Maximize ad profit. Stop wasting budget on weak pages. Learn the strategic landing page audit process to boost your conversion rates.
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The Search Equity Gap: Quantifying Lost Organic Market Share (And Winning It Back) via @sejournal, @billhunt
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The Search Equity Gap: Quantifying Lost Organic Market Share (And Winning It Back) via @sejournal, @billhunt
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Search Engine Journal
The Search Equity Gap: Quantifying Lost Organic Market Share (And Winning It Back)
Treating search visibility as digital capital turns SEO from a cost center into a compounding asset that drives sustainable business performance.
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7 SEO, Marketing, And Tech Predictions For 2026 via @sejournal, @Kevin_Indig
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7 SEO, Marketing, And Tech Predictions For 2026 via @sejournal, @Kevin_Indig
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Search Engine Journal
7 SEO, Marketing, And Tech Predictions For 2026
2026 marks the beginning of the “Agentic Era,” where AI stops just consuming the web and starts writing to it.
New post by PPC Land 🔥
Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
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Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
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PPC Land
Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.
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AppsFlyer index shows AppLovin, TikTok closing gap with market leaders
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AppsFlyer index shows AppLovin, TikTok closing gap with market leaders
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PPC Land
AppsFlyer index shows AppLovin, TikTok closing gap with market leaders
AppsFlyer's 2025 Performance Index analyzed 16.2 billion installs across 88 media sources, revealing tighter competition as iOS ad spend rises significantly.
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Marketers drown in data yet struggle to measure campaign impact, report finds
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Marketers drown in data yet struggle to measure campaign impact, report finds
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PPC Land
Marketers drown in data yet struggle to measure campaign impact, report finds
Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.