Consumers researched extensively but purchased selectively in 2025 as clicks surged 2% while transactions fell 5% across 2,300 U.S. retail brands, signaling fundamental changes in purchase journeys.

European Data Protection Supervisor establishes binding framework requiring prior consent for dismissing data protection officers across EU institutions.

European data protection authorities strongly oppose proposed GDPR changes in Digital Omnibus, warning modifications would weaken privacy rights rather than simplify compliance.

Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.

Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.

Dentsu names Takeshi Sano as global CEO while scrapping sale of international operations after recording $2.18 billion loss driven by goodwill impairment charges.

Streaming giant reports developers using Claude exclusively while hitting record 751M users and €701M operating income.

Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.

A site owner blamed Google AI Search for falsely saying their site was offline. The explanation was a lesson about content delivery.

Amazon will require resellers to apply Amazon-specific labels on all FBA inventory starting March 31, 2026, ending manufacturer barcode eligibility

Glass Lewis and ISS recommend shareholders approve Criteo's Luxembourg redomiciliation before February 27 vote, advancing cross-border conversion plans.

Advertising platform faces $75 million revenue headwind in 2026 after major retailers slash managed services.

AppLovin reports Q4 earnings of $3.24 per share on $1.66 billion revenue with 84% EBITDA margins, demonstrating rare combination of hyper-growth and profitability.

Inspired Taste bakes AI-generated key lime pie on February 11 to expose how Google's algorithms create inaccurate recipes while stealing brand names and photos from publishers.

Google introduces shopping ad format in AI Mode on February 11, 2026, as VP Vidhya Srinivasan positions agentic commerce and Gemini-powered tools as defining marketing trends.

Vidhya Srinivasan on eliminating choice between speed and certainty in shopping, plus her five-point playbook for leading through AI transformation.

BCN and Kleinanzeigen integrate European Unified ID and OpenPath to strengthen German open web advertising through privacy-compliant identity and direct supply paths.

Only 11% plan spending over $100 for Valentine's Day 2026 as thoughtfulness tops price concerns, with 61% undeterred by inflation, InMarket survey finds.

DAX US partners with Learfield to monetize digital audio streams across collegiate basketball tournaments and football season through programmatic sales.

New York Times Advertising partners with Magnite's DV+ platform for private marketplace mobile in-app deals as publisher's app audience doubles while CTR grows 19% year over year.