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ShowHeroes buys Traffective to build Europe's biggest independent ad platform
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ShowHeroes buys Traffective to build Europe's biggest independent ad platform
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PPC Land
ShowHeroes buys Traffective to build Europe's biggest independent ad platform
ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.
New post by Search Engine Land 🔥
OpenAI’s big ChatGPT Instant Checkout plan just changed
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OpenAI’s big ChatGPT Instant Checkout plan just changed
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New post by Search Engine Land 🔥
Google’s AI Mode is citing Google more than any other site: Study
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Google’s AI Mode is citing Google more than any other site: Study
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Search Engine Land
Google’s AI Mode is citing Google more than any other site: Study
Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
New post by PPC Land 🔥
The app middle class is dying - and RevenueCat's data shows exactly how fast
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The app middle class is dying - and RevenueCat's data shows exactly how fast
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PPC Land
The app middle class is dying - and RevenueCat's data shows exactly how fast
RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.
New post by PPC Land 🔥
Jeff Green bets $150M on Trade Desk as Wall Street doubts ad tech's future
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Jeff Green bets $150M on Trade Desk as Wall Street doubts ad tech's future
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PPC Land
Jeff Green bets $150M on Trade Desk as Wall Street doubts ad tech's future
Trade Desk CEO Jeff Green spent $150M of his own money buying TTD stock, citing AI conviction, a bigger TAM, and a dismissal of Wall Street's "software is dead" thesis.
New post by Search Engine Journal 🔥
Google Updates AI Recipe Results To Send More Traffic via @sejournal, @martinibuster
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Google Updates AI Recipe Results To Send More Traffic via @sejournal, @martinibuster
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Search Engine Journal
Google Updates AI Recipe Results To Send More Traffic
Google announced an update to how AI search results surface recipes in order to link out to more recipe blogs
New post by PPC Land 🔥
Axel Springer snaps up Telegraph for £575m - ousting DMGT at the last minute
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Axel Springer snaps up Telegraph for £575m - ousting DMGT at the last minute
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PPC Land
Axel Springer snaps up Telegraph for £575m - ousting DMGT at the last minute
Axel Springer agrees to acquire Telegraph Media Group for £575m, ending two years of ownership uncertainty at one of Britain's oldest newspapers, with digital subscriptions up 18% in 2024.
New post by PPC Land 🔥
Google's Liz Reid on why search won't die when AI answers everything
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Google's Liz Reid on why search won't die when AI answers everything
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PPC Land
Google's Liz Reid on why search won't die when AI answers everything
Google Search VP Liz Reid addresses AI Overviews growth, the ChatGPT rivalry, agents reshaping the web, and why personalization may be Search's strongest card.
New post by PPC Land 🔥
Comscore and Yahoo DSP target 2026 voters with CTV political audiences
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Comscore and Yahoo DSP target 2026 voters with CTV political audiences
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PPC Land
Comscore and Yahoo DSP target 2026 voters with CTV political audiences
Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.
New post by PPC Land 🔥
France's top court upholds Criteo's €40M GDPR fine - but the legal logic is contested
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France's top court upholds Criteo's €40M GDPR fine - but the legal logic is contested
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PPC Land
France's top court upholds Criteo's €40M GDPR fine - but the legal logic is contested
France's Conseil d'État upheld Criteo's €40M GDPR fine on March 4, 2026, covering 370M identifiers. Legal experts question the court's evidentiary reasoning on personal data.
New post by PPC Land 🔥
Sallie's Backpack Media targets Gen Z with education-first ad network
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Sallie's Backpack Media targets Gen Z with education-first ad network
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PPC Land
Sallie's Backpack Media targets Gen Z with education-first ad network
Sallie launches Backpack Media on March 4, 2026, a first-to-market education media network targeting Gen Z, Gen Alpha, and families across owned properties, open web, and CTV.
New post by PPC Land 🔥
Old agency closes client's Google Merchant Center - what it wipes and how to recover
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Old agency closes client's Google Merchant Center - what it wipes and how to recover
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PPC Land
Old agency closes client's Google Merchant Center - what it wipes and how to recover
A forgotten agency wiped a Google Merchant Center account in March 2026. Here's exactly what gets deleted and how to rebuild within 24 hours - feeds, links, and all.
New post by PPC Land 🔥
Apple Music's new AI tags put the honesty burden on labels
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Apple Music's new AI tags put the honesty burden on labels
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PPC Land
Apple Music's new AI tags put the honesty burden on labels
Apple Music today launched Transparency Tags requiring labels to disclose AI-generated music, artwork, and videos - but only if they choose to declare it.
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Paramount+ and HBO Max to merge into one streaming giant with ~200M subscribers
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Paramount+ and HBO Max to merge into one streaming giant with ~200M subscribers
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PPC Land
Paramount+ and HBO Max to merge into one streaming giant with ~200M subscribers
Paramount CEO David Ellison confirmed Paramount+ and HBO Max will combine into a single streaming platform, creating a ~200 million subscriber rival to Netflix following the WBD acquisition.
New post by PPC Land 🔥
AI bots crawl retail sites 198x more than Google, new report warns
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AI bots crawl retail sites 198x more than Google, new report warns
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PPC Land
AI bots crawl retail sites 198x more than Google, new report warns
AI bots crawl retail sites 198x more per visit than Google, bot traffic rose 5.4x in 2025, and 80% of websites are exposed to agent spoofing, per new research.
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Most B2B marketers can't prove AI's role in their pipeline
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Most B2B marketers can't prove AI's role in their pipeline
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PPC Land
Most B2B marketers can't prove AI's role in their pipeline
Eight in ten B2B marketing leaders say AI visibility is a blind spot, with only 10% able to link AI touchpoints to revenue, new Agentcy research finds.
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Mastercard and Google's new trust layer could reshape how AI buys for you
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Mastercard and Google's new trust layer could reshape how AI buys for you
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PPC Land
Mastercard and Google's new trust layer could reshape how AI buys for you
Mastercard and Google yesterday introduced Verifiable Intent, a cryptographic trust standard for AI agent payments, backed by IBM, Adyen, Fiserv, and six other partners.
New post by PPC Land 🔥
California court signs $50M Meta privacy injunction over Facebook data controls
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California court signs $50M Meta privacy injunction over Facebook data controls
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PPC Land
California court signs $50M Meta privacy injunction over Facebook data controls
A San Francisco court on March 3 entered a final $50 million judgment against Meta over Facebook user data shared with third-party developers, imposing sweeping new compliance obligations lasting three years.
New post by Search Engine Journal 🔥
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing via @sejournal, @MattGSouthern
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Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing
Google's head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search.