Google's John Mueller says that Googlebot crawling 404 pages means Google is okay with getting more content from the site.

This week's Field Notes covers AI-related ad account shutdowns, Meta AI chat, Manus connectors, ad format changes, and more.

Understanding log file data can reveal crawl patterns, technical problems, and bot activity that traditional SEO tools cannot detect.

Why commodity content lost its competitive advantage, and where to invest now.

Universal Commerce Protocol (UCP) releases new capabilities, and Google shares a new onboarding experience to simplify UCP integration.

Learn how much Instagram ads cost in this complete guide. Also see why Instagram ads are worth it and get tips to improve your campaigns.

Google's Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins simplifying Merchant Center onboarding.

Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key controls intact.

Google uses these 10 query fan-outs to split single prompts into multiple background searches. Learn how to map this behavior in this Whiteboard Friday with Tom Capper.

The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.

In SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends.

YouTube is where all sports come to life — because no sporting event or game would be complete without the commentary, breakdowns and analysis surrounding it. In 2025 al…

Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.

Google now requires visible disabled buy buttons for out-of-stock products, tightening Merchant Center rules.

The Times used Reddit's AI-powered Max campaigns beta, launched January 5, 2026, to achieve a 2x conversion rate and 26% higher CTR through automated creative optimisation.

Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data.

Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

Kantar's February 2026 study of 2,500 U.S. mobile gamers found 71% buy the same day they see a mobile game ad, challenging assumptions about the channel's commercial reach.

DoubleVerify's Fraud Lab uncovered AutoBait, a 200+ domain MFA network using exposed AI prompts, costing advertisers millions in wasted impressions.