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France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide
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France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide
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PPC Land
France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide
Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market.
New post by PPC Land 🔥
Opera GX finally lands on Linux with RAM limiters, VPN and ad blockers
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Opera GX finally lands on Linux with RAM limiters, VPN and ad blockers
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PPC Land
Opera GX finally lands on Linux with RAM limiters, VPN and ad blockers
Opera GX arrives on Linux on March 19, 2026, bringing RAM and network limiters, a zero-log VPN, built-in ad blocking, and Twitch and Discord integration to 34 million users.
New post by PPC Land 🔥
Google's out-of-stock buy button rule just got stricter for merchants
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Google's out-of-stock buy button rule just got stricter for merchants
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PPC Land
Google's out-of-stock buy button rule just got stricter for merchants
Google Merchant Center now requires buy buttons to be greyed out on out-of-stock product pages, replacing the previous practice of hiding or removing them entirely.
New post by PPC Land 🔥
Walmart's ChatGPT checkout flopped. Here's what comes next.
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Walmart's ChatGPT checkout flopped. Here's what comes next.
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PPC Land
Walmart's ChatGPT checkout flopped. Here's what comes next.
Walmart's Instant Checkout in ChatGPT converted three times worse than click-out links. Now Sparky is coming to ChatGPT and Gemini to replace it.
New post by Search Engine Journal 🔥
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search via @sejournal, @MattGSouthern
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Google Tested AI Headlines In Discover. Now It’s Testing Them In Search via @sejournal, @MattGSouthern
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Search Engine Journal
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search
Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature.
New post by PPC Land 🔥
FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch
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FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch
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PPC Land
FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch
FIFA approved ads during 2026 World Cup water breaks across 104 matches. New LoopMe data shows 73% of US consumers will notice ads, but only 30% plan to watch. 157 chars.
New post by Search Engine Journal 🔥
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
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5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
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Search Engine Journal
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Find out how to leverage GEO to ensure your brand is cited by AI engines, enhancing your visibility and reach online.
New post by Search Engine Journal 🔥
Is WordPress Too Complex For Most Sites? via @sejournal, @martinibuster
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Is WordPress Too Complex For Most Sites? via @sejournal, @martinibuster
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Search Engine Journal
Is WordPress Too Complex For Most Sites?
Yoast SEO founder provokes controversy with the idea that most sites don't need CMSs like WordPress anymore.
New post by Search Engine Journal 🔥
The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
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The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
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Search Engine Journal
The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
Rankings don't impress C-suites anymore. SEO's future belongs to commercial operators who understand the Four Ps of marketing, not just technical tactics.
New post by Search Engine Journal 🔥
7 Google Ads Shortcuts Every PPC Manager Should Be Using via @sejournal, @brookeosmundson
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7 Google Ads Shortcuts Every PPC Manager Should Be Using via @sejournal, @brookeosmundson
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Search Engine Journal
7 Google Ads Shortcuts Every PPC Manager Should Be Using
Seven Google Ads shortcuts PPC managers should know. Learn how labels, experiments, and negative keyword lists can simplify management and uncover insights faster.
New post by PPC Land 🔥
71% of ad agencies say manual work is putting campaigns at risk
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71% of ad agencies say manual work is putting campaigns at risk
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PPC Land
71% of ad agencies say manual work is putting campaigns at risk
Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies.
New post by Search Engine Land 🔥
Google ads are showing identical website stats across multiple advertisers
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Google ads are showing identical website stats across multiple advertisers
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Search Engine Land
Duplicate website stats appear in Google paid search ads
Identical web statistics are showing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.
New post by Search Engine Journal 🔥
3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live via @sejournal, @theshelleywalsh
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3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live via @sejournal, @theshelleywalsh
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Search Engine Journal
3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live
Learn how to shift from rankings to real marketing with strategies designed to survive AI-driven search changes.
New post by PPC Land 🔥
Google-Agent joins the crawler list as AI browsing gets an official identity
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Google-Agent joins the crawler list as AI browsing gets an official identity
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PPC Land
Google-Agent joins the crawler list as AI browsing gets an official identity
Google on March 20 added Google-Agent to its user-triggered fetchers list, formalizing a new user agent for AI systems like Project Mariner that navigate the web on behalf of users.
New post by PPC Land 🔥
Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads
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Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads
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PPC Land
Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads
Philips switches its entire 2026 TV lineup from Google TV to Titan OS, the Barcelona-based Linux smart TV platform, reshaping European CTV advertising and ad revenue dynamics.
New post by The WordStream Blog 🔥
Google Ads for Sensitive Categories: What You Need to Know to Succeed
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Google Ads for Sensitive Categories: What You Need to Know to Succeed
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WordStream
Google Ads for Sensitive Categories: What You Need to Know to Succeed | WordStream
Many industries face Google Ads sensitive category restrictions, but there are still workarounds that can maximize your campaign targeting.
New post by Search Engine Journal 🔥
Google Responds To Error That Causes Old Branding To Persist In SERPs via @sejournal, @martinibuster
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Google Responds To Error That Causes Old Branding To Persist In SERPs via @sejournal, @martinibuster
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Search Engine Journal
Google Responds To Error That Causes Old Branding To Persist In SERPs
Google's John Mueller responds to a question about search results that show old branding for a site that rebranded over ten years ago.
New post by PPC Land 🔥
Roku named first publisher in Google's Confidential Publisher Match at NewFront
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Roku named first publisher in Google's Confidential Publisher Match at NewFront
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PPC Land
Roku named first publisher in Google's Confidential Publisher Match at NewFront
Roku becomes Google's inaugural partner for an encrypted identity solution that maps Google IDs to publisher IDs, expanding deterministic CTV targeting across Display & Video 360.
New post by PPC Land 🔥
Apple Maps is getting ads - and it could reshape local search forever
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Apple Maps is getting ads - and it could reshape local search forever
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PPC Land
Apple Maps is getting ads - and it could reshape local search forever
Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps.
New post by PPC Land 🔥
PhotobookShop hit with $39,600 ACCC fine for hiding paid influencer deals
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PhotobookShop hit with $39,600 ACCC fine for hiding paid influencer deals
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PPC Land
PhotobookShop hit with $39,600 ACCC fine for hiding paid influencer deals
Australia's ACCC fined PhotobookShop $39,600 for instructing influencers to hide paid partnerships and editing out negative product feedback on Instagram.