When model training cutoffs shape retrieval, your content’s timing becomes a visibility signal, not just a publishing detail.

Ash Nallawalla explains why SEO failures are structural, how his maturity model gives C-suites a score they can act on, and why AI-mediated discovery is a risk most boards aren't detecting.

Forum and Q&A publishers can now clarify reply totals, quoted material, and AI use so Google better interprets discussions.

Learn more about our latest Demand Gen Drop and ways to maximize campaign performance in Demand Gen campaigns.

Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.

New user agent reveals when Google-hosted AI completes tasks like browsing or form fills, opening visibility into assisted user journeys.

Automated traffic now exceeds human activity across the web. Machines aren't just indexing or scraping it. They're actively using it.

Google expands Search Live to 200+ countries, powered by its new Gemini 3.1 Flash Live model with multilingual voice and camera search in AI Mode.

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

Google credits its new audio and voice models in Gemini 3.1 Flash Live for the expansion.

VAB accuses Nielsen of suppressing February 2026 TV data showing linear surging past streaming, raising questions about measurement neutrality during upfront season.

YouTube expands its Shopping affiliate program to all YouTube Partner Program creators, including those with just 500 subscribers, opening product tagging and commissions to smaller channels across 12 countries.

Google's February 2026 guide reveals how AI collapsed the consumer decision window - with 77% of AI Mode users making faster choices and 75% more confident ones.

Wikipedia published new guidelines prohibiting editors from using LLMs for writing or rewriting content, with two exceptions.

Google has started rolling out the March 2026 core update. The rollout may take up to two weeks to complete.

This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.

Google tests AI headline rewrites in Search, completes the March spam update in under 20 hours, and adds AI content labeling to structured data docs.

This is the first Google core update of 2026 and follows the March 2026 spam update and the February 2026 Discover update.

See how Google’s WebMCP and agentic web shift SEO from clicks to automation, transactions, and machine-to-machine interactions.

OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains.