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Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History via @sejournal, @marie_haynes
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Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History via @sejournal, @marie_haynes
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Search Engine Journal
Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History
See how Google’s WebMCP and agentic web shift SEO from clicks to automation, transactions, and machine-to-machine interactions.
New post by PPC Land 🔥
OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push
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OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push
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PPC Land
OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push
OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains.
New post by Search Engine Land 🔥
Google adds seasonal creative theming to PMax asset groups
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Google adds seasonal creative theming to PMax asset groups
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Search Engine Land
Google adds seasonal creative theming to PMax asset groups
Google's Asset Group Theming lets advertisers clone and apply seasonal themes to PMax asset groups, without touching the original.
New post by Search Engine Land 🔥
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
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ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
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Search Engine Land
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
ChatGPT is still showing ads to less than 20% of eligible users — meaning the $100 million win and self-serve access is just the beginning.
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Google brings its Veo video generation model to Google Ads globally
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Google brings its Veo video generation model to Google Ads globally
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New post by PPC Land 🔥
Google Search Live goes global: 200+ countries now get voice and camera AI search
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Google Search Live goes global: 200+ countries now get voice and camera AI search
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PPC Land
Google Search Live goes global: 200+ countries now get voice and camera AI search
Google Search Live expands to all AI Mode markets on March 26, 2026, powered by Gemini 3.1 Flash Live, bringing multimodal voice and camera search to 200+ countries.
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RTL Deutschland goes all-in on AI: what it means for TV advertising
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RTL Deutschland goes all-in on AI: what it means for TV advertising
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PPC Land
RTL Deutschland goes all-in on AI: what it means for TV advertising
RTL Deutschland announces an agentic AI strategy across content, production and on-air branding, with implications for German TV advertising and media buying.
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Judge blocks Pentagon from blacklisting Anthropic over AI safety stance
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Judge blocks Pentagon from blacklisting Anthropic over AI safety stance
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PPC Land
Judge blocks Pentagon from blacklisting Anthropic over AI safety stance
A federal judge today blocked the Trump administration from designating Anthropic a supply chain risk, ruling the action was First Amendment retaliation against the AI company.
New post by PPC Land 🔥
How AMC Networks uses AI to find fans it didn't know it had
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How AMC Networks uses AI to find fans it didn't know it had
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PPC Land
How AMC Networks uses AI to find fans it didn't know it had
AMC Networks CMO Kim Granito reveals how predictive AI, generative video, and audience intelligence drove a nearly 30% subscriber acquisition gain season-over-season.
New post by Search Engine Journal 🔥
Answer Engine Optimization: How To Get Your Content Into AI Responses via @sejournal, @slobodanmanic
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Answer Engine Optimization: How To Get Your Content Into AI Responses via @sejournal, @slobodanmanic
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Search Engine Journal
Answer Engine Optimization: How To Get Your Content Into AI Responses
Getting cited in AI responses requires more than strong SEO. It demands content built for extraction, trust, and machine readability.
New post by PPC Land 🔥
YouTube creator marketing study: 79% Gen Z trust rate and 2.3X ROAS gap with social
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YouTube creator marketing study: 79% Gen Z trust rate and 2.3X ROAS gap with social
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PPC Land
YouTube creator marketing study: 79% Gen Z trust rate and 2.3X ROAS gap with social
YouTube's March 2026 Think with Google report reveals creator marketing data showing 79% Gen Z trust rates, 2.3X higher long-term ROAS than paid social, and 3M vetted creators.
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BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
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BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
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PPC Land
BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
Germany's digital economy association BVDW published a 24-page email marketing guide on March 18, 2026, covering AI agents, KPIs, accessibility, and GDPR compliance.
New post by PPC Land 🔥
Austria's influencer marketing gets its first rulebook - and the industry wrote it
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Austria's influencer marketing gets its first rulebook - and the industry wrote it
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PPC Land
Austria's influencer marketing gets its first rulebook - and the industry wrote it
Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands.
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TCF enforcement more than doubled in 2025, IAB Europe report shows
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TCF enforcement more than doubled in 2025, IAB Europe report shows
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PPC Land
TCF enforcement more than doubled in 2025, IAB Europe report shows
IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework.
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Google's March 2026 core update is here - and it follows spam by just 3 days
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Google's March 2026 core update is here - and it follows spam by just 3 days
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PPC Land
Google's March 2026 core update is here - and it follows spam by just 3 days
Google's March 2026 core update began rolling out on March 27 at 02:14 PDT, days after the spam update - here is what search professionals need to know.
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Dutch court bans Grok from generating non-consensual nude images
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Dutch court bans Grok from generating non-consensual nude images
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PPC Land
Dutch court bans Grok from generating non-consensual nude images
Amsterdam's court today banned xAI's Grok from generating non-consensual nude and child sexual abuse images in the Netherlands, imposing €100,000 daily fines.
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Amazon's AI shopping prompts are now billable: what changed on March 25
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Amazon's AI shopping prompts are now billable: what changed on March 25
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PPC Land
Amazon's AI shopping prompts are now billable: what changed on March 25
Amazon's Sponsored Products and Sponsored Brands prompts exited beta on March 25, 2026, introducing CPC charges for AI-generated shopping conversations previously free since November 2025.
New post by PPC Land 🔥
TikTok Pulse suite targets brand-safe trends with new creator and AI tools
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TikTok Pulse suite targets brand-safe trends with new creator and AI tools
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PPC Land
TikTok Pulse suite targets brand-safe trends with new creator and AI tools
TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.