Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor's angry customers leading to an unexpected acquisition strategy.

EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.

A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.

Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.

Your GBP isn't a directory listing anymore. If you're not actively feeding Google fresh signals every week, you're losing ground to competitors who are.

When you use audience segments, they will change your understanding of algorithmic targeting and remarketing. Here's what I mean...

OpenAI's ChatGPT advertising pilot surpassed $100 million in annualized revenue within six weeks while expanding to over 600 advertisers and global rollout.

Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.

A new academic study maps 19 regulatory guidelines and global enforcement actions on GDPR legal bases for AI training, revealing surface consensus masking deep divergence.

The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.

Google added offers data to its Business Profile performance metrics help page on March 25, 2026, showing how customers view and click on promotional offers.

Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

Fubo and Spectrum SportsNet LA strike a carriage deal bringing 140+ Dodgers games to streaming subscribers at the 2026 MLB season opener. Here's what it means.

Productrise study finds Walmart operates over 1,600 distinct seller names in Google Shopping, cutting perfect carousel diversity by 32% - what it means for marketers.

Google Gemini more than doubled its referral traffic to websites in two months while ChatGPT declined from its peak, SE Ranking data shows.

YouTube Effect Maker expands to all eligible creators with new GenAI tools, AI Video generation, and brand collaboration features for YouTube Shorts effects.

YouTube now appears in Android Auto's media controls, letting drivers play, pause, and skip content. Video playback remains blocked. Premium subscription required.

Why Shift of Googlers from Project Mariner to Gemini Agent may be related to the new Google-Agent crawler and the growing LAM competition.

Modern analytics is full of estimates, imperfect data, and blind spots. A perspective on communicating uncertainty in SEO analytics reporting.