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OpenAI buys TBPN: the tech show that never asked hard questions
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OpenAI buys TBPN: the tech show that never asked hard questions
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PPC Land
OpenAI buys TBPN: the tech show that never asked hard questions
OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.
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Italy's search habits are shifting faster than brands can measure
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Italy's search habits are shifting faster than brands can measure
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PPC Land
Italy's search habits are shifting faster than brands can measure
Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.
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Europe watches TV daily at 64%, yet SVOD daily use collapses to 19%
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Europe watches TV daily at 64%, yet SVOD daily use collapses to 19%
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PPC Land
Europe watches TV daily at 64%, yet SVOD daily use collapses to 19%
RTL AdAlliance Living Room Study 2026: 64% of Europeans watch TV daily across 17 markets, but Netflix daily use reaches only 19% despite 53% subscription reach.
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IAB Europe maps the programmatic CTV landscape in its most detailed guide yet
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IAB Europe maps the programmatic CTV landscape in its most detailed guide yet
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PPC Land
IAB Europe maps the programmatic CTV landscape in its most detailed guide yet
IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers.
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Seven independent agencies earn The Trade Desk's second Premier Partner class
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Seven independent agencies earn The Trade Desk's second Premier Partner class
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PPC Land
Seven independent agencies earn The Trade Desk's second Premier Partner class
The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths.
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Amazon's 3.5% fuel surcharge is coming - and sellers are furious
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Amazon's 3.5% fuel surcharge is coming - and sellers are furious
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PPC Land
Amazon's 3.5% fuel surcharge is coming - and sellers are furious
Amazon today announced a 3.5% fuel and logistics surcharge on FBA, MCF, and Buy with Prime fees starting April 17, 2026, adding $0.17 per unit on average.
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China's 2026 privacy crackdown targets adtech, apps, and facial recognition
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China's 2026 privacy crackdown targets adtech, apps, and facial recognition
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PPC Land
China's 2026 privacy crackdown targets adtech, apps, and facial recognition
China's CAC, MIIT, and MPS launch 2026 enforcement campaigns targeting internet advertising data practices, apps, SDKs, and facial recognition in six sectors.
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Google's Data Manager API wants to kill your three-pipeline headache
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Google's Data Manager API wants to kill your three-pipeline headache
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PPC Land
Google's Data Manager API wants to kill your three-pipeline headache
Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion.
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Deep Sync and MiQ cut voter data activation from days to hours
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Deep Sync and MiQ cut voter data activation from days to hours
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PPC Land
Deep Sync and MiQ cut voter data activation from days to hours
Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.
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Reddit and Anonym's data deal: no first-party data leaves, ever
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Reddit and Anonym's data deal: no first-party data leaves, ever
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PPC Land
Reddit and Anonym's data deal: no first-party data leaves, ever
Anonym and Reddit today announced a privacy-safe measurement partnership using confidential computing, marking Anonym's fourth major platform deal in under a year.
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Adthena's 29M-query report reveals what's actually working in AI search ads
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Adthena's 29M-query report reveals what's actually working in AI search ads
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PPC Land
Adthena's 29M-query report reveals what's actually working in AI search ads
Adthena analyzed 29.1 million queries across 10+ industries to map how ads perform in Google AI Overviews and ChatGPT - here are the numbers.
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Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028
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Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028
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PPC Land
Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028
Amazon Leo will bring 1 Gbps in-flight Wi-Fi to 500 Delta aircraft from 2028, using low Earth orbit satellites just 370 miles up - here is what that means.
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YouTube Kids content filtering explained: how videos pass the gate
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YouTube Kids content filtering explained: how videos pass the gate
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PPC Land
YouTube Kids content filtering explained: how videos pass the gate
YouTube Kids uses automated filters, human review, and user reports to decide which videos reach children. Here is how the three-layer system actually works.
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NBC Sports picks Triton Digital for podcast infrastructure - here's what it means
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NBC Sports picks Triton Digital for podcast infrastructure - here's what it means
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PPC Land
NBC Sports picks Triton Digital for podcast infrastructure - here's what it means
NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.
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UK subscription refund rules finalised - and streaming firms won't like it
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UK subscription refund rules finalised - and streaming firms won't like it
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PPC Land
UK subscription refund rules finalised - and streaming firms won't like it
UK's new subscription regime under the DMCCA 2024 sets cooling-off refunds, easy-exit rules and £400m in projected annual consumer benefit from spring 2027.
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Basis launches Compass: the DSP that turns a brief into a live campaign in minutes
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Basis launches Compass: the DSP that turns a brief into a live campaign in minutes
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PPC Land
Basis launches Compass: the DSP that turns a brief into a live campaign in minutes
Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%.
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YouTube brings Gifts powered by Crystals to Indonesian creators
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YouTube brings Gifts powered by Crystals to Indonesian creators
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PPC Land
YouTube brings Gifts powered by Crystals to Indonesian creators
YouTube is rolling out Gifts powered by Crystals to eligible Indonesian creators in the YouTube Partner Program, adding a new live stream monetization tool.
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Amazon tightens its grip as programmatic identity enters a new era
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Amazon tightens its grip as programmatic identity enters a new era
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PPC Land
Amazon tightens its grip as programmatic identity enters a new era
Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves.
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Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg
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Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg
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PPC Land
Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg
Cloudflare launched EmDash on April 1 - a WordPress alternative with sandboxed plugins, x402 payments, and AI tools that drew criticism from Matt Mullenweg.