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Small publishers lost 60% of search traffic as AI reshapes the web
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Small publishers lost 60% of search traffic as AI reshapes the web
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PPC Land
Small publishers lost 60% of search traffic as AI reshapes the web
Chartbeat data shows small publishers lost 60% of search traffic in two years while ChatGPT referrals still account for under 1% of total publisher page views.
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Google's AI Mode in Chrome is doing what iframes couldn't
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Google's AI Mode in Chrome is doing what iframes couldn't
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PPC Land
Google's AI Mode in Chrome is doing what iframes couldn't
Google AI Mode in Chrome embeds publishers inside its interface, overriding X-Frame-Options and CSP headers - the same protections it uses for its own sites.
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Pinterest sued over tariffs: executives allegedly hid ad revenue collapse
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Pinterest sued over tariffs: executives allegedly hid ad revenue collapse
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PPC Land
Pinterest sued over tariffs: executives allegedly hid ad revenue collapse
Investors sue Pinterest, CEO William Ready and CFO Julia Donnelly alleging concealment of tariff-driven ad revenue declines behind three steep stock drops.
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ClickUp's blog lost 97.6% of its traffic - here is exactly how
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ClickUp's blog lost 97.6% of its traffic - here is exactly how
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PPC Land
ClickUp's blog lost 97.6% of its traffic - here is exactly how
ClickUp's blog fell from 1.19 million monthly visits in January 2025 to under 29,000 by April 2026, hit across nine consecutive Google algorithm updates.
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US digital ad revenue hits $294.6B in 2025 - social and video lead the surge
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US digital ad revenue hits $294.6B in 2025 - social and video lead the surge
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PPC Land
US digital ad revenue hits $294.6B in 2025 - social and video lead the surge
IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.
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Amazon's Seller Assistant now checks review sharing eligibility per variation
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Amazon's Seller Assistant now checks review sharing eligibility per variation
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PPC Land
Amazon's Seller Assistant now checks review sharing eligibility per variation
Amazon's Seller Assistant now flags which variations lose review sharing as the May 31 phased rollout deadline closes in on marketplace sellers worldwide.
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Dresden court hits Meta with €1,500 GDPR fine over Instagram tracking
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Dresden court hits Meta with €1,500 GDPR fine over Instagram tracking
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PPC Land
Dresden court hits Meta with €1,500 GDPR fine over Instagram tracking
A German appeals court on April 13, 2026, ordered Meta to pay €1,500 in GDPR damages for tracking an Instagram user via Business Tools on third-party sites.
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EU moves to force Google to open search data to rivals under DMA
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EU moves to force Google to open search data to rivals under DMA
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PPC Land
EU moves to force Google to open search data to rivals under DMA
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
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EU court's top adviser says data watchdogs must honor GDPR access requests
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EU court's top adviser says data watchdogs must honor GDPR access requests
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PPC Land
EU court's top adviser says data watchdogs must honor GDPR access requests
An EU Advocate General says data protection authorities qualify as data controllers under GDPR and cannot block subject access requests under national law.
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Differentiation beats lead gen as marketers' top challenge in 2026 report
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Differentiation beats lead gen as marketers' top challenge in 2026 report
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PPC Land
Differentiation beats lead gen as marketers' top challenge in 2026 report
Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.
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Why Primis skipped the Prebid Cache migration debate entirely
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Why Primis skipped the Prebid Cache migration debate entirely
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PPC Land
Why Primis skipped the Prebid Cache migration debate entirely
Primis logged production bidder responses and found the full VAST XML already in browser memory, removing the need for any Prebid Cache replacement by April 30.
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Selling To AI: The Complete Guide To Agentic Commerce via @sejournal, @slobodanmanic
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Selling To AI: The Complete Guide To Agentic Commerce via @sejournal, @slobodanmanic
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Search Engine Journal
Selling To AI: The Complete Guide To Agentic Commerce
AI shopping agents are already finding products and completing purchases, pushing merchants to rethink checkout as machine-readable commerce infrastructure.
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DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub
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DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub
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PPC Land
DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub
DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.
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iSpot data shows Home Depot's ESPN college football bet paid off
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iSpot data shows Home Depot's ESPN college football bet paid off
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PPC Land
iSpot data shows Home Depot's ESPN college football bet paid off
iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.
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Salesforce Headless 360 kills the browser and opens everything to AI agents
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Salesforce Headless 360 kills the browser and opens everything to AI agents
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PPC Land
Salesforce Headless 360 kills the browser and opens everything to AI agents
Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.
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Most marketers say creative matters - almost none actively optimize it
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Most marketers say creative matters - almost none actively optimize it
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PPC Land
Most marketers say creative matters - almost none actively optimize it
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
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Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks
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Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks
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PPC Land
Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks
Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.
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Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators
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Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators
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PPC Land
Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
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Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise
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Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise
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PPC Land
Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise
Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.