New post by PPC Land 🔥
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry
Continue reading »
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry
Continue reading »
PPC Land
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry
SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026.
New post by PPC Land 🔥
SECURE Data Act draws small business coalition backing amid ad tool concerns
Continue reading »
SECURE Data Act draws small business coalition backing amid ad tool concerns
Continue reading »
PPC Land
SECURE Data Act draws small business coalition backing amid ad tool concerns
Internet for Growth backs SECURE Data Act but warns that restricting digital advertising tools could directly hurt small business hiring and growth in the US.
New post by PPC Land 🔥
Blocking AI crawlers cost news publishers 7% of traffic, study finds
Continue reading »
Blocking AI crawlers cost news publishers 7% of traffic, study finds
Continue reading »
PPC Land
Blocking AI crawlers cost news publishers 7% of traffic, study finds
A Wharton and Rutgers study finds news publishers who blocked LLM crawlers lost 7% of weekly traffic in 6 weeks, with no measurable content protection gains.
New post by PPC Land 🔥
Consumer group sues Meta over scam ads that fund billions in revenue
Continue reading »
Consumer group sues Meta over scam ads that fund billions in revenue
Continue reading »
PPC Land
Consumer group sues Meta over scam ads that fund billions in revenue
Consumer Federation of America filed a class action against Meta on April 21, 2026, alleging Facebook profits from scam ads while misleading District users.
New post by PPC Land 🔥
JB Hi-Fi picks Broadsign to power its 200-store retail media network
Continue reading »
JB Hi-Fi picks Broadsign to power its 200-store retail media network
Continue reading »
PPC Land
JB Hi-Fi picks Broadsign to power its 200-store retail media network
Australian electronics chain JB Hi-Fi deploys Broadsign to centralise ad operations across more than 200 stores, integrating Criteo and Retail Media Works.
New post by PPC Land 🔥
AI agent traffic is up 8x - HUMAN Security now tells marketers why
Continue reading »
AI agent traffic is up 8x - HUMAN Security now tells marketers why
Continue reading »
PPC Land
AI agent traffic is up 8x - HUMAN Security now tells marketers why
HUMAN Security expands AI agent traffic intelligence to marketing teams as automation outpaces human web activity 8x, now inside Adobe Experience Platform.
New post by PPC Land 🔥
Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
Continue reading »
Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
Continue reading »
PPC Land
Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.
New post by Search Engine Land 🔥
Customers want personalized marketing. Why can’t most brands deliver? by Adobe
Continue reading »
Customers want personalized marketing. Why can’t most brands deliver? by Adobe
Continue reading »
Search Engine Land
Customers want personalized marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
New post by Search Engine Journal 🔥
The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
Continue reading »
The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
Continue reading »
Search Engine Journal
The Technical SEO Audit Needs A New Layer
Websites need a new audit framework that accounts for AI crawlers, rendering limitations, structured data, and accessibility tree parsing.
New post by Google Ads & Commerce 🔥
Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
Continue reading »
Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
Continue reading »
Google
Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
Supercharge performance across the shopper journey by connecting Albertsons data with Google’s AI and scale.
New post by Search Engine Journal 🔥
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Continue reading »
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Continue reading »
Search Engine Journal
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Rising CPCs may reflect better targeting and higher-value users, making CPA and ROAS more reliable performance indicators.
New post by PPC Land 🔥
Meta's free one-click Conversions API is now live - no developer needed
Continue reading »
Meta's free one-click Conversions API is now live - no developer needed
Continue reading »
PPC Land
Meta's free one-click Conversions API is now live - no developer needed
Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.
New post by PPC Land 🔥
Your work apps collect more data than you think, study finds
Continue reading »
Your work apps collect more data than you think, study finds
Continue reading »
PPC Land
Your work apps collect more data than you think, study finds
Incogni research finds Gmail, Slack, Notion and Zoom collect personal data for advertising, with the average workplace app gathering nearly 20 data types each.
New post by PPC Land 🔥
HUMAN Security's viewability measurement earns MRC accreditation
Continue reading »
HUMAN Security's viewability measurement earns MRC accreditation
Continue reading »
PPC Land
HUMAN Security's viewability measurement earns MRC accreditation
HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.
New post by PPC Land 🔥
PayPal bets on payment data to fix advertising's identity problem
Continue reading »
PayPal bets on payment data to fix advertising's identity problem
Continue reading »
PPC Land
PayPal bets on payment data to fix advertising's identity problem
PayPal today launched Ads ID, a free deterministic identifier built on 400M+ verified payment accounts, integrating with Magnite, PubMatic, Rokt, and Taboola.