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X rebuilds its entire ad platform from scratch in a 20-year first
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X rebuilds its entire ad platform from scratch in a 20-year first
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PPC Land
X rebuilds its entire ad platform from scratch in a 20-year first
X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI.
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Mastercard and Rabobank complete first AI agent payment in the Netherlands
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Mastercard and Rabobank complete first AI agent payment in the Netherlands
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PPC Land
Mastercard and Rabobank complete first AI agent payment in the Netherlands
Mastercard and Rabobank executed the Netherlands' first AI agent payment on April 30, using Agent Pay and Priceless.com to book a coffee tasting experience.
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Amazon's ad business crossed $70B TTM - and that's not even the biggest story
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Amazon's ad business crossed $70B TTM - and that's not even the biggest story
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PPC Land
Amazon's ad business crossed $70B TTM - and that's not even the biggest story
Amazon Q1 2026: advertising hit $17.2B at 24% growth and crossed $70B TTM, while AWS infrastructure and AI chip deals redraw the map for the ad industry.
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Schibsted's ad opt-out fee alarms Norway DPA over privacy as a luxury
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Schibsted's ad opt-out fee alarms Norway DPA over privacy as a luxury
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PPC Land
Schibsted's ad opt-out fee alarms Norway DPA over privacy as a luxury
Norwegian DPA warns Schibsted's 39-krone privacy fee could harm vulnerable users and raises GDPR consent questions across Aftenposten, VG, Bergens Tidende.
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Apple's record $111bn quarter: Services, ads, and a CEO farewell
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Apple's record $111bn quarter: Services, ads, and a CEO farewell
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PPC Land
Apple's record $111bn quarter: Services, ads, and a CEO farewell
Apple posted $111.2bn in March 2026, with Services at an all-time high of $31bn, Maps ads confirmed for this summer, and Tim Cook announcing his departure as CEO.
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AI Overviews Clicks Get Tested, Earnings Tell Two Stories – SEO Pulse via @sejournal, @MattGSouthern
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AI Overviews Clicks Get Tested, Earnings Tell Two Stories – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Google Earnings Show AI Search Impact While Clicks Get Tested – SEO Pulse
Google repeats the bounce clicks claim. Alphabet and Microsoft report from the revenue side. More in this week's SEO Pulse.
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Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO via @sejournal, @gregjarboe
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Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO via @sejournal, @gregjarboe
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Search Engine Journal
Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO
AI Mode transforms search into a trust-driven journey, where clicks validate content rather than initiate discovery.
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Google Discover now tells users why they are seeing certain articles
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Google Discover now tells users why they are seeing certain articles
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PPC Land
Google Discover now tells users why they are seeing certain articles
Google Discover adds a 'You asked to see' label to articles surfaced via its Tailor Your Feed chat, now in beta - here is what the new label means for users.
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Why major publishers are backing Amazon against Perplexity's AI spoofing
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Why major publishers are backing Amazon against Perplexity's AI spoofing
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PPC Land
Why major publishers are backing Amazon against Perplexity's AI spoofing
DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale.
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Inside ChatGPT ads: What the data tells us and what’s coming next by Adthena
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Inside ChatGPT ads: What the data tells us and what’s coming next by Adthena
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Search Engine Land
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
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LinkedIn beats YouTube as top B2B video channel, Wistia report finds
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LinkedIn beats YouTube as top B2B video channel, Wistia report finds
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PPC Land
LinkedIn beats YouTube as top B2B video channel, Wistia report finds
Wistia's 2026 State of Video Report finds LinkedIn surpassed YouTube as the top B2B video channel, with 81% of businesses citing it as their primary platform.
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Italy fined Intesa Sanpaolo 17.6M for profiling 2.4M bank customers
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Italy fined Intesa Sanpaolo 17.6M for profiling 2.4M bank customers
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PPC Land
Italy fined Intesa Sanpaolo 17.6M for profiling 2.4M bank customers
Italy's Garante fined Intesa Sanpaolo 17.6M euros for secretly profiling 2.4 million bank customers to select them for the Isybank transfer, violating GDPR.
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Bankinter fined €240K for EVO Banco data breach exposing 1.27M records
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Bankinter fined €240K for EVO Banco data breach exposing 1.27M records
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PPC Land
Bankinter fined €240K for EVO Banco data breach exposing 1.27M records
Spain's AEPD fined Bankinter €240,000 over a 2024 API vulnerability at EVO Banco that exposed financial and identity data of 1.27 million people in Spain.
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NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH
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NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH
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PPC Land
NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH
NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps.
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Typeface AEO Analyzer scores content for AI search as Firstsource deal lands
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Typeface AEO Analyzer scores content for AI search as Firstsource deal lands
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PPC Land
Typeface AEO Analyzer scores content for AI search as Firstsource deal lands
Typeface yesterday launched an AEO Analyzer that scores content for AI answer engine visibility, as Firstsource announced a parallel agentic marketing partnership.
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500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations via @sejournal, @hethr_campbell
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500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations via @sejournal, @hethr_campbell
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Search Engine Journal
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations
Master AI search visibility by diagnosing your citation gaps. Discover actions that can elevate your presence in AI platforms.
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OpenAI's privacy policy now lets advertisers send purchase data
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OpenAI's privacy policy now lets advertisers send purchase data
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PPC Land
OpenAI's privacy policy now lets advertisers send purchase data
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.