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Google Data Manager API v1.6 adds store sales and expands Analytics events
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Google Data Manager API v1.6 adds store sales and expands Analytics events
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PPC Land
Google Data Manager API v1.6 adds store sales and expands Analytics events
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
New post by Search Engine Journal 🔥
3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO via @sejournal, @rollerblader
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3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO via @sejournal, @rollerblader
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Search Engine Journal
Ask An SEO: How Can Affiliate Managers And SEOs Stay Relevant In The AI Era?
Learn how SEO and affiliate teams can stay relevant in an AI-driven search landscape by aligning messaging, attribution, and visibility strategies.
New post by Search Engine Journal 🔥
Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? via @sejournal, @theshelleywalsh
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Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? via @sejournal, @theshelleywalsh
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New post by The WordStream Blog 🔥
Ad Scheduling: How to Set It Up Right On Google, Meta, & Microsoft Ads
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Ad Scheduling: How to Set It Up Right On Google, Meta, & Microsoft Ads
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WordStream
Ad Scheduling: How to Set It Up Right On Google, Meta, & Microsoft Ads
Ad scheduling is a huge money-saver, but the process has nuances across Google, Microsoft, and Meta. Learn how to set it up right here.
New post by PPC Land 🔥
Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
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Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
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PPC Land
Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
New post by PPC Land 🔥
Consent is the missing piece in most first-party data strategies, IAB warns
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Consent is the missing piece in most first-party data strategies, IAB warns
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PPC Land
Consent is the missing piece in most first-party data strategies, IAB warns
IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.
New post by PPC Land 🔥
Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins
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Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins
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PPC Land
Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins
Meta, Alphabet, Amazon, and Microsoft collectively surpassed $150bn in Q1 2026 ad revenue as AI reshapes search, the open web, and programmatic ad buying now.
New post by PPC Land 🔥
CTV fraud schemes up 140% as AI arms both sides of the fight
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CTV fraud schemes up 140% as AI arms both sides of the fight
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PPC Land
CTV fraud schemes up 140% as AI arms both sides of the fight
DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.
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Amazon's Dynamic TV Creative brings personalized ads to Prime Video
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Amazon's Dynamic TV Creative brings personalized ads to Prime Video
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PPC Land
Amazon's Dynamic TV Creative brings personalized ads to Prime Video
Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.
New post by PPC Land 🔥
Apple now requires Brazilian betting license for App Store gambling apps
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Apple now requires Brazilian betting license for App Store gambling apps
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PPC Land
Apple now requires Brazilian betting license for App Store gambling apps
Apple requires a valid SPA fixed-odds betting license for App Store distribution in Brazil, forcing gambling apps to submit new versions and face an A18 rating.
New post by PPC Land 🔥
The ad market is two markets, and most forecasts only see one
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The ad market is two markets, and most forecasts only see one
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PPC Land
The ad market is two markets, and most forecasts only see one
Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss.
New post by Search Engine Journal 🔥
How To Build Local Pages That Win In AI-Powered Search via @sejournal, @lorenbaker
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How To Build Local Pages That Win In AI-Powered Search via @sejournal, @lorenbaker
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Search Engine Journal
How To Build Local Pages That Win In AI-Powered Search
Learn how to optimize local pages and improve your brand's presence in AI search results with effective local strategies.
New post by PPC Land 🔥
AJC and CyberWell join forces to track antisemitism across social platforms
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AJC and CyberWell join forces to track antisemitism across social platforms
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PPC Land
AJC and CyberWell join forces to track antisemitism across social platforms
AJC and CyberWell today formalized a partnership to monitor and combat online antisemitism, targeting algorithmic amplification and coded hate on social media.
New post by PPC Land 🔥
Google Discover gives 54 publishers exclusive profile controls in secret pilot
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Google Discover gives 54 publishers exclusive profile controls in secret pilot
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PPC Land
Google Discover gives 54 publishers exclusive profile controls in secret pilot
Google is testing enhanced Discover publisher profiles with custom banners, links, and pinned posts for 54 U.S. publishers in a pilot running since March 2026.
New post by PPC Land 🔥
LinkedIn adds paid consultations and AI hiring tools as US founders surge 70%
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LinkedIn adds paid consultations and AI hiring tools as US founders surge 70%
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PPC Land
LinkedIn adds paid consultations and AI hiring tools as US founders surge 70%
LinkedIn on May 12, 2026 launched Advice Sessions, Competitor Analytics, Hiring Pro chat, and mobile post boosting for small businesses and founders in the US.
New post by Search Engine Journal 🔥
How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] via @sejournal, @lorenbaker
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How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] via @sejournal, @lorenbaker
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Search Engine Journal
A Smarter Way To Track SERP Visibility In AI Search [Webinar]
Unlock the secrets of SERP visibility and learn why rank #1 does not guarantee views. Join our key SEO webinar now.
New post by Search Engine Journal 🔥
HubSpot Stock Crashed 19% – What It Means For Partner Agencies via @sejournal, @gregjarboe
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HubSpot Stock Crashed 19% – What It Means For Partner Agencies via @sejournal, @gregjarboe
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Search Engine Journal
HubSpot Stock Crashed 19% – What It Means For Partner Agencies
HubSpot's stock dropped 19% on AI agent news. Before you panic or pivot, here's the question every partner agency should actually be asking.
New post by Search Engine Journal 🔥
Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next via @sejournal, @EraseDotCom
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Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next via @sejournal, @EraseDotCom
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Search Engine Journal
Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next
Q1 2026 data shows AI Overviews cites negative reviews about your brand. Learn the 4-step framework to audit, remove, and rebuild your reputation.