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ChatGPT Ads intelligence: Adthena's platform tracks 300k daily prompts
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ChatGPT Ads intelligence: Adthena's platform tracks 300k daily prompts
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PPC Land
ChatGPT Ads intelligence: Adthena's platform tracks 300k daily prompts
Adthena's ChatGPT Ads platform tracks 300k+ daily prompts, competitor bids, ad copy, and brand share of voice across the growing conversational search channel.
New post by PPC Land 🔥
Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile
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Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile
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PPC Land
Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile
Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology.
New post by PPC Land 🔥
Amazon Ads consent deadline is June 30 - your data won't work after that
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Amazon Ads consent deadline is June 30 - your data won't work after that
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PPC Land
Amazon Ads consent deadline is June 30 - your data won't work after that
Amazon Ads sets a June 30 consent signal deadline for UK and EEA advertisers using AAT, CAPI, and the Events API. Here is what is required and how it works.
New post by Search Engine Journal 🔥
Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers via @sejournal, @DuaneForrester
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Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers via @sejournal, @DuaneForrester
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Search Engine Journal
Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers
Each layer has different failure modes, different fixes, and different organizational owners. Most marketing teams are working hard on the wrong one.
New post by PPC Land 🔥
Spotify video API goes live on five hosting platforms, Apple HLS deal follows
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Spotify video API goes live on five hosting platforms, Apple HLS deal follows
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PPC Land
Spotify video API goes live on five hosting platforms, Apple HLS deal follows
Spotify video distribution API is now live on Libsyn, Podigee, Audioboom, Audiomeans, and Podspace, with Apple HLS cross-platform support coming later in 2026.
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Texas sues Netflix over secret data harvest from kids and consumers
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Texas sues Netflix over secret data harvest from kids and consumers
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PPC Land
Texas sues Netflix over secret data harvest from kids and consumers
Texas AG Ken Paxton sued Netflix for secretly harvesting behavioral data from users including children, without consent, then sharing it with ad tech companies.
New post by PPC Land 🔥
Google Analytics adds AI assistant channel for ChatGPT, Gemini, Claude
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Google Analytics adds AI assistant channel for ChatGPT, Gemini, Claude
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PPC Land
Google Analytics adds AI assistant channel for ChatGPT, Gemini, Claude
Google Analytics adds a native AI Assistant channel, automatically tracking ChatGPT, Gemini, and Claude traffic without manual custom channel group setup.
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Paramount and NPR exec joins beehiiv to lead its podcast push
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Paramount and NPR exec joins beehiiv to lead its podcast push
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PPC Land
Paramount and NPR exec joins beehiiv to lead its podcast push
beehiiv hired Ainsley Rossitto from Paramount Global as Head of Podcasts, as global podcast ad spend heads toward $5 billion and US monthly listeners hit 58%.
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Gracenote: missing show data is costing CTV billions in linear TV ad budgets
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Gracenote: missing show data is costing CTV billions in linear TV ad budgets
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PPC Land
Gracenote: missing show data is costing CTV billions in linear TV ad budgets
Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.
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New post by PPC Land 🔥
Stroer Q1 2026: DOOH grows 12% as digital ad market struggles
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Stroer Q1 2026: DOOH grows 12% as digital ad market struggles
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PPC Land
Stroer Q1 2026: DOOH grows 12% as digital ad market struggles
Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market.
New post by Search Engine Journal 🔥
Google Analytics Adds AI Assistant As Default Channel Group via @sejournal, @MattGSouthern
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Google Analytics Adds AI Assistant As Default Channel Group via @sejournal, @MattGSouthern
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Search Engine Journal
Google Analytics Adds AI Assistant As Default Channel Group
Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.
New post by PPC Land 🔥
OpenAI adds custom audiences to ChatGPT ads as self-serve expands
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OpenAI adds custom audiences to ChatGPT ads as self-serve expands
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PPC Land
OpenAI adds custom audiences to ChatGPT ads as self-serve expands
OpenAI is adding custom audience targeting to ChatGPT ads - advertisers will upload hashed emails and phone numbers to filter or exclude users in campaigns.
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HubSpot AEO Sensor goes live as ChatGPT traffic hits 12-month low
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HubSpot AEO Sensor goes live as ChatGPT traffic hits 12-month low
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PPC Land
HubSpot AEO Sensor goes live as ChatGPT traffic hits 12-month low
HubSpot launches AEO Sensor, a free public dashboard for answer engine volatility, citation shifts, and AI-referred traffic from ChatGPT, Gemini, and Perplexity
New post by PPC Land 🔥
YouTube's 18x surge in Google Discover reveals a hidden video pipeline
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YouTube's 18x surge in Google Discover reveals a hidden video pipeline
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PPC Land
YouTube's 18x surge in Google Discover reveals a hidden video pipeline
A new study maps the three-stage YouTube cascade inside Google Discover that grew 18x in a single quarter, now reaching 13% of English devices by February 2026.
New post by PPC Land 🔥
Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets
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Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets
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PPC Land
Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets
Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027.
New post by PPC Land 🔥
Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs
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Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs
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PPC Land
Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
New post by PPC Land 🔥
ChatGPT Ads finally leave the US: UK, Japan, Korea, Brazil and Mexico next
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ChatGPT Ads finally leave the US: UK, Japan, Korea, Brazil and Mexico next
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PPC Land
ChatGPT Ads finally leave the US: UK, Japan, Korea, Brazil and Mexico next
ChatGPT ads pilot expands to the UK, Japan, South Korea, Brazil and Mexico, OpenAI's biggest paid advertising push beyond English-speaking markets to date.