Incubeta's 2026 study finds 70% of marketing leaders feel confident their budgets work, yet 41.6% admit waste - and AI activation confidence sits at just 55%.

Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths.

Stripe president John Collison told Bloomberg's Odd Lots that agentic commerce will reduce friction and called keyword search "ridiculous" as new business creation surged.

Kenshoo Skai unveiled Studio, an agent-native platform with autonomous AI agent squads, plus expanded Celeste, and a new advisory practice at ShopAble May 13.

Google’s adoption of cryptographic bot identity signals a future where distinguishing real agents from malicious automation becomes critical.

You might be putting your clients at risk if you're connecting your Ads Manager to AI tools using AI Connectors. Here's why...

YouTube's May 2026 Creator Marketing Playbook publishes data on long-term ROAS, audience exclusivity, and AI-powered tools for brand-creator ad campaigns.

Spotify launched a beta CLI tool on May 7, 2026, letting AI agents like Claude Code and OpenAI Codex generate and save personal podcasts to a Spotify library.

Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.

The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days.

Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy.

Amazon MGM Studios' 2026 Upfront in New York unveiled a Fourth Wing series order, Rings of Power Season 3 for November, and renewals for Reacher and Jury Duty.

Similarweb posts 10% Q1 2026 revenue growth to $73.9M, launches a planned CEO succession process targeting mid-2027, and deepens its Manus AI data partnership.

Amazon replaced its Amex business cards with new U.S. Bank and Mastercard products featuring dynamic rewards, 0% APR installments, and no annual fee whatsoever.

Spotify's free-tier managed accounts let parents control music for under-13s in Argentina, Colombia, Denmark, Italy, New Zealand, and Sweden starting May 13.

Meta launched Incognito Chat with Meta AI on WhatsApp on May 13, 2026, using Trusted Execution Environments to prevent even Meta from reading conversations.

Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning.

Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max.

Conde Nast CEO Roger Lynch explains why Vogue and The New Yorker thrive as AI floods the web with low-quality content and publisher search traffic collapses.

Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video.