The closer you get to the model, the less confident you have to be. The further out you sit, the more you can charge for certainty.

Google released first-party data on how people use AI Mode in the U.S. after one year.

Google integrates Meridian MMM into Analytics 360 and introduces Qualified Future Conversions at GML 2026, linking ad spend to predicted future sales via Gemini

Google is testing Conversational Discovery ads and Highlighted Answers in AI Mode, plus AI-powered Shopping ads and Business Agent for Leads in standard Search.

Google unveils Conversational Discovery ads and Highlighted Answers in AI Mode, signaling how advertising may evolve inside conversational, AI-powered Search experiences.

Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets.

Boost performance with YouTube Demand Gen. Use Gemini AI, Google Maps reach, and new creator tools to turn viewer intent into growth.

Our new cross product AI agent, Ask Advisor, creates a continuous thread of intelligence to help you turn insights into action.

Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.

Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.

Launched at Google I/O on May 19, Universal Cart tracks price drops and automatically surfaces deals - putting coupon and deal aggregator sites at real risk.

Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation.

The Raley's Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners.

Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors.

Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.

WordPress 7.0 arrives without real-time collaboration, but its native AI infrastructure was always going to be the defining feature.

Google unveiled Ask Advisor, Universal Cart, new AI Mode ad formats, and Meridian inside Analytics 360 at Marketing Live 2026 - here is the complete recap.

Google's John Mueller says markdown pages can help developer documentation, but most sites should focus on current SEO needs before agentic traffic.

Zurich startup AVIAN closes a $2.6M pre-seed round to deploy AI thermal monitoring across sawmills, recycling plants, oil and gas, and maritime sectors globally.

Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds.