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Spotify rebuilt its ad platform around two engines, here is what it means
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Spotify rebuilt its ad platform around two engines, here is what it means
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PPC Land
Spotify rebuilt its ad platform around two engines, here is what it means
Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth.
New post by The WordStream Blog 🔥
Google Marketing Live 2026: Top 11 Announcements & Early Reactions
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Google Marketing Live 2026: Top 11 Announcements & Early Reactions
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WordStream
Google Marketing Live 2026: 11 Biggest Announcements | WordStream
Get the biggest announcements from Google Marketing Live 2026, See what marketers have to say about them, and learn what they mean for you.
New post by PPC Land 🔥
Digital Remedy launches The Political Desk ahead of 2026 midterms
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Digital Remedy launches The Political Desk ahead of 2026 midterms
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PPC Land
Digital Remedy launches The Political Desk ahead of 2026 midterms
Digital Remedy launches a political media division with 17+ data partners and household-level voter measurement for campaigns ahead of the 2026 midterm cycle.
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Sports now 5% of global SVOD: HBO Max leads with 35% of all sports content
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Sports now 5% of global SVOD: HBO Max leads with 35% of all sports content
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PPC Land
Sports now 5% of global SVOD: HBO Max leads with 35% of all sports content
Gracenote's Q2 2026 Data Hub update shows sports now represents 5% of SVOD content, with HBO Max holding 35% of all sports programming across major streamers.
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Google's 42 GML 2026 lead gen launches: what marketers need to know
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Google's 42 GML 2026 lead gen launches: what marketers need to know
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PPC Land
Google's 42 GML 2026 lead gen launches: what marketers need to know
Google unveiled 42 lead gen launches at GML 2026 covering AI bidding, creative tools, measurement upgrades, and new ad formats for search, YouTube, and Maps.
New post by PPC Land 🔥
Most marketers waste 11% of media budgets on bad optimization signals
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Most marketers waste 11% of media budgets on bad optimization signals
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PPC Land
Most marketers waste 11% of media budgets on bad optimization signals
A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation.
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Google still leads shopping searches as AI falls short at 7%
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Google still leads shopping searches as AI falls short at 7%
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PPC Land
Google still leads shopping searches as AI falls short at 7%
A Smarty Marketing survey of 1,295 US consumers finds Google holds 56.68% of shopping search starts in 2026, with ChatGPT at just 7.26% and Amazon at 28.96%.
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Only 26 sites have implemented UCP - and the big names aren't among them
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Only 26 sites have implemented UCP - and the big names aren't among them
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PPC Land
Only 26 sites have implemented UCP - and the big names aren't among them
A new Originality.ai study scanning over 3 million websites finds just 26 public UCP implementations, raising questions about agentic commerce readiness.
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Fuse Media picks iSpot to measure its CTV and FAST ad campaigns
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Fuse Media picks iSpot to measure its CTV and FAST ad campaigns
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PPC Land
Fuse Media picks iSpot to measure its CTV and FAST ad campaigns
Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory, bringing outcomes-based attribution to 84 million monthly viewers.
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Axel Springer posts 29% EBIT jump in its first year as an independent company
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Axel Springer posts 29% EBIT jump in its first year as an independent company
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PPC Land
Axel Springer posts 29% EBIT jump in its first year as an independent company
Axel Springer posts 241 million euros adjusted EBIT in 2025 and a 123% Q1 surge as the restructured, family-owned media group sets its first growth targets.
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Netflix added 13,000 audio description hours in 2025 and what else changed
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Netflix added 13,000 audio description hours in 2025 and what else changed
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PPC Land
Netflix added 13,000 audio description hours in 2025 and what else changed
Netflix added over 13,000 audio description hours across 34 languages in 2025 and launched a new Search by Language tool on Global Accessibility Awareness Day.
New post by PPC Land 🔥
UK podcast ads beat TV on reach - and 44% of listeners bought something
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UK podcast ads beat TV on reach - and 44% of listeners bought something
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PPC Land
UK podcast ads beat TV on reach - and 44% of listeners bought something
Podcast ads reach 43% of UK adults monthly, 79% recall an ad in the past week, and 44% made a purchase - new Sounds Profitable and Sound Insights study finds.
New post by PPC Land 🔥
Google's GML EMEA show: what marketers must know about the Gemini pivot
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Google's GML EMEA show: what marketers must know about the Gemini pivot
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PPC Land
Google's GML EMEA show: what marketers must know about the Gemini pivot
Google used its GML EMEA 2026 show to promote AI Max, Universal Cart, Ask Advisor and Meridian, asking advertisers to give campaign execution over to Gemini.
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Google warns: the software systems behind your marketing tools may not scale
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Google warns: the software systems behind your marketing tools may not scale
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PPC Land
Google warns: the software systems behind your marketing tools may not scale
A Google I/O 2026 session predicts a 10x to 100x jump in AI-driven software output that will strain the systems behind every marketing tool, and explains why.
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Google AI Mode hits 1 billion users - how search changed in one year
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Google AI Mode hits 1 billion users - how search changed in one year
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PPC Land
Google AI Mode hits 1 billion users - how search changed in one year
Google AI Mode has surpassed one billion monthly users globally. Queries doubled every quarter, average length tripled, and 1 in 6 searches are now non-text.
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GML 2026 and Publicis-LiveRamp reshape ad industry in four days
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GML 2026 and Publicis-LiveRamp reshape ad industry in four days
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PPC Land
GML 2026 and Publicis-LiveRamp reshape ad industry in four days
Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026.
New post by Jon Loomer Digital 🔥
ChatGPT Ads Limitations, AI Instant Forms, and More
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ChatGPT Ads Limitations, AI Instant Forms, and More
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Jon Loomer Digital
ChatGPT Ads Limitations, AI Instant Forms, and More
ChatGPT ads feel limited after a week of testing, while Meta adds AI instant forms, media translation, and other updates.
New post by PPC Land 🔥
Deleted Google API keys keep working for 23 minutes, research shows
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Deleted Google API keys keep working for 23 minutes, research shows
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PPC Land
Deleted Google API keys keep working for 23 minutes, research shows
Aikido Security research shows deleted Google API keys remain live for up to 23 minutes, granting full access to Gemini, BigQuery, and Maps. Google won't fix.