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Google extends Preferred Sources into AI Mode as new sites lose ground
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Google extends Preferred Sources into AI Mode as new sites lose ground
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PPC Land
Google extends Preferred Sources into AI Mode as new sites lose ground
Preferred Sources now badges links inside AI Overviews and AI Mode, a personalization tool that rewards established audiences while new publishers stay buried.
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Germany's Data Act enforcer goes live, and marketers should pay attention
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Germany's Data Act enforcer goes live, and marketers should pay attention
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PPC Land
Germany's Data Act enforcer goes live, and marketers should pay attention
Germany names the Bundesnetzagentur as Data Act authority under the new DADG law, activating connected-device data rules that touch advertising data flows.
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Why AI firms profit when you think the chatbot cares, says Kate O'Neill
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Why AI firms profit when you think the chatbot cares, says Kate O'Neill
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PPC Land
Why AI firms profit when you think the chatbot cares, says Kate O'Neill
Tech humanist Kate O'Neill says the AI consciousness debate distracts from present-day harms, and that companies benefit when users anthropomorphize chatbots.
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US programmatic CPMs jump 34% YoY as display surges and CTV stalls
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US programmatic CPMs jump 34% YoY as display surges and CTV stalls
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PPC Land
US programmatic CPMs jump 34% YoY as display surges and CTV stalls
DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth.
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AWS's math-powered network cuts data center routers by 69%
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AWS's math-powered network cuts data center routers by 69%
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PPC Land
AWS's math-powered network cuts data center routers by 69%
AWS has deployed Resilient Network Graphs (RNG) in its data centers, cutting routers by 69%, boosting throughput 33%, and reducing network energy use by 40%.
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Marmite's new OOH campaign triggers 8x more disgust than average ads
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Marmite's new OOH campaign triggers 8x more disgust than average ads
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PPC Land
Marmite's new OOH campaign triggers 8x more disgust than average ads
System1 tested Marmite's Love It. Hate It. Cook with it. outdoor campaign with a UK audience, finding 8% disgust - 8x the category average - and 27% happiness.
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Google Ads will require passkeys for sensitive actions from July 15
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Google Ads will require passkeys for sensitive actions from July 15
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PPC Land
Google Ads will require passkeys for sensitive actions from July 15
Google Ads mandates passkeys for sensitive account actions from July 15, 2026, replacing passwords with biometric login to block phishing and account hijacks.
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Flightcast adds free 4K Apple Podcasts video - rivals cap at 720p
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Flightcast adds free 4K Apple Podcasts video - rivals cap at 720p
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PPC Land
Flightcast adds free 4K Apple Podcasts video - rivals cap at 720p
Flightcast on May 18 added Apple Podcasts HLS video and 4K support at no hosting cost, with 60GB file limits and 15TB storage competitors have not matched.
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Only 18% of Americans trust AI with their data - Meta AI leads
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Only 18% of Americans trust AI with their data - Meta AI leads
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PPC Land
Only 18% of Americans trust AI with their data - Meta AI leads
A Cloaked survey of 1,009 U.S. adults finds just 18% trust AI to secure personal data. Meta AI users top the comfort rankings, ahead of Claude and Grok users.
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3D motion DOOH ads are 67% better at brand awareness, study finds
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3D motion DOOH ads are 67% better at brand awareness, study finds
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PPC Land
3D motion DOOH ads are 67% better at brand awareness, study finds
Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents.
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Wolt Ads opens programmatic inventory to brands through Koddi SSP in
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Wolt Ads opens programmatic inventory to brands through Koddi SSP in
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PPC Land
Wolt Ads opens programmatic inventory to brands through Koddi SSP in
Koddi's SSP integrates with Wolt Ads in Germany, giving brands and agencies programmatic access to in-app commerce media inventory for the first time in Europe.
New post by Search Engine Journal 🔥
White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe
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White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe
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Search Engine Journal
White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different?
Three voices (a CEO, a tech executive, and a philosopher) converged on the same uncomfortable truth about what humans are actually for in an AI era.
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California sues 23andMe over 7 million genetic profiles exposed in 2023 breach
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California sues 23andMe over 7 million genetic profiles exposed in 2023 breach
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PPC Land
California sues 23andMe over 7 million genetic profiles exposed in 2023 breach
California's AG sues ChromeCo, formerly 23andMe, over a 2023 breach exposing 7 million genetic profiles, a ransom paid to hackers, and misleading consumers.
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Intentsify makes the case that AI agents fail without grounded intent data
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Intentsify makes the case that AI agents fail without grounded intent data
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PPC Land
Intentsify makes the case that AI agents fail without grounded intent data
Intentsify argues AI agents fail not because models are weak, but because intent data fed to them is incomplete, stale, or misaligned with actual buyer signals.
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SISTRIX May 2026: MCP for all, core update patterns, and ChatGPT shifts
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SISTRIX May 2026: MCP for all, core update patterns, and ChatGPT shifts
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PPC Land
SISTRIX May 2026: MCP for all, core update patterns, and ChatGPT shifts
SISTRIX May 2026 roundup: MCP server opens via OAuth to all tiers, early core update winners and losers emerge, and GPT-5.5 shifts ChatGPT citations by 47%.
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ChatGPT goes performance: conversion ads, GDPR's crumbling billions, and AI citations
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ChatGPT goes performance: conversion ads, GDPR's crumbling billions, and AI citations
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PPC Land
ChatGPT goes performance: conversion ads, GDPR's crumbling billions, and AI citations
OpenAI launches conversion-optimized ChatGPT campaigns June 5. GDPR turns eight with 40% of its EUR7.1B in fines erased or challenged.
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Nearly half of enterprise AI runs on personal accounts, study finds
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Nearly half of enterprise AI runs on personal accounts, study finds
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PPC Land
Nearly half of enterprise AI runs on personal accounts, study finds
LayerX's 2026 State of AI Usage Report finds 47% of enterprise AI conversations happen outside corporate governance, with ChatGPT driving 55% of interactions.
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Nick Fox on what AI search, agents and Universal Cart mean for marketers
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Nick Fox on what AI search, agents and Universal Cart mean for marketers
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PPC Land
Nick Fox on what AI search, agents and Universal Cart mean for marketers
Google SVP Nick Fox explains how AI Mode, agentic commerce, Universal Cart, and Gemini are reshaping search advertising and the role of the marketer in 2026.
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Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
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Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
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PPC Land
Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
Pichai says Google Search has become too opinionated, while Conde Nast plans for zero referral traffic and AGI timelines continue to shrink across the industry.