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Google GML backstage: product leaders on Gemini, AI Max, and measurement
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Google GML backstage: product leaders on Gemini, AI Max, and measurement
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PPC Land
Google GML backstage: product leaders on Gemini, AI Max, and measurement
Google product leaders at GML 2026 explain how Gemini changes intent matching, AI Max requirements, Asset Studio video creation, and new measurement signals.
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Google's AI search is building a two-tier internet, study finds
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Google's AI search is building a two-tier internet, study finds
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PPC Land
Google's AI search is building a two-tier internet, study finds
A study of 44 major U.S. publishers finds aggregate organic search traffic rose 5% since AI Overviews, but gains flowed almost entirely to institutional brands.
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Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
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Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
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PPC Land
Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness.
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The four MMP selection mistakes costing app marketers their data
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The four MMP selection mistakes costing app marketers their data
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PPC Land
The four MMP selection mistakes costing app marketers their data
Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on.
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Gemini hits 900 million users, closing gap with ChatGPT fast
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Gemini hits 900 million users, closing gap with ChatGPT fast
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PPC Land
Gemini hits 900 million users, closing gap with ChatGPT fast
Google's Gemini app reached 900 million monthly active users in May 2026, matching ChatGPT's weekly active user count and growing 20% over just four months.
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Adobe: 98% of marketers have no confident AI search strategy
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Adobe: 98% of marketers have no confident AI search strategy
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PPC Land
Adobe: 98% of marketers have no confident AI search strategy
Adobe research of 500+ marketers finds 98% lack a clear AI search roadmap, as AI-driven referrals in the US grew tenfold between July 2024 and February 2025.
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Irish High Court throws out Meta's challenge to €360-430M DPC fine
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Irish High Court throws out Meta's challenge to €360-430M DPC fine
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PPC Land
Irish High Court throws out Meta's challenge to €360-430M DPC fine
Ireland's High Court rejected all of Meta's grounds in its challenge to a DPC inquiry that could produce €360-430M fines over Facebook's Hive data access.
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Bell Media and TELUS crack Canada's first live linear ad swap on streaming TV
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Bell Media and TELUS crack Canada's first live linear ad swap on streaming TV
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PPC Land
Bell Media and TELUS crack Canada's first live linear ad swap on streaming TV
Bell Media and TELUS launch live ad replacement on TELUS TV+ across TSN and CTV channels, marking Canada's first broadcaster-BDU live linear inventory deal.
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IAB UK launches first creator qualification as brands chase trust
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IAB UK launches first creator qualification as brands chase trust
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PPC Land
IAB UK launches first creator qualification as brands chase trust
IAB UK launches the UK's first industry-backed Creator Qualification, a 90-minute ASA-developed course on disclosure, as 84% of brands plan more creator deals.
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Spain's social media users jump to 7.2 platforms - but 42% quit at least one
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Spain's social media users jump to 7.2 platforms - but 42% quit at least one
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PPC Land
Spain's social media users jump to 7.2 platforms - but 42% quit at least one
IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels.
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UK energy crisis readership jumps 3,350% - Taboola data reveals
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UK energy crisis readership jumps 3,350% - Taboola data reveals
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PPC Land
UK energy crisis readership jumps 3,350% - Taboola data reveals
Taboola Newsroom data shows UK readership for energy crisis articles surged 3,350% between mid-February and mid-May 2026, as fuel prices hit a three-year high.
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Most advertisers use AI for optimization but not creative, TripleLift finds
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Most advertisers use AI for optimization but not creative, TripleLift finds
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PPC Land
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
New post by Search Engine Journal 🔥
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic
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Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic
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Search Engine Journal
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website
Learn how AI agents visit websites raises questions about digital authority. This case could reshape legal perspectives in technology law.
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ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
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ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
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PPC Land
ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
OpenAI launches conversion-optimized ChatGPT ads June 5. US programmatic CPMs surge 34% year-over-year. Pichai admits Google Search has become too opinionated.
New post by Search Engine Journal 🔥
What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic
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What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic
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Search Engine Journal
What Google’s New AI Guide Actually Debunks. And What It Doesn’t
Five tactics Google's new guide says to ignore for AI Overviews. Here's which ones still hold up when the scope shifts from citation to autonomous agent action.
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Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern
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Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern
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Search Engine Journal
How Reviews Drive Business Results Beyond Marketing
New research reveals Google star ratings don't predict business success, but active online reputation management does, especially as AI systems compress local.
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Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster
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Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster
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Search Engine Journal
Google CEO Sundar Pichai Downplays Google Zero Concerns
Google CEO Sundar Pichai downplays Google Zero concerns, saying Google will reflect high-quality content users like.
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AdSense gets full IP address sharing - and it's off by default
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AdSense gets full IP address sharing - and it's off by default
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PPC Land
AdSense gets full IP address sharing - and it's off by default
Google AdSense today introduces full IP address sharing in bid requests, an opt-in for Authorized Buyers, Display & Video 360, and Google Ads. Off by default.
New post by Search Engine Journal 🔥
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones
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EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones
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Search Engine Journal
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business
A new open standard for structured knowledge is in public consultation, actively seeking implementation feedback and real-world testing.
New post by PPC Land 🔥
YouTube Primetime Channels land in Mexico just as the World Cup kicks off
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YouTube Primetime Channels land in Mexico just as the World Cup kicks off
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PPC Land
YouTube Primetime Channels land in Mexico just as the World Cup kicks off
YouTube launches Primetime Channels in Mexico today, starting with ViX Premium to watch World Cup matches, with more services coming soon to the YouTube app.