New post by PPC Land 🔥
Google changes how it counts viewers, leads and data in 48 hours
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Google changes how it counts viewers, leads and data in 48 hours
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PPC Land
Google changes how it counts viewers, leads and data in 48 hours
Google rewrites CTV reach metrics, IP address data, and lead tracking this week, while X ad spend recovers and Meta AI surfaces a major account security flaw.
New post by PPC Land 🔥
Hightouch and The Trade Desk tackle the exposure log identity problem
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Hightouch and The Trade Desk tackle the exposure log identity problem
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PPC Land
Hightouch and The Trade Desk tackle the exposure log identity problem
Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.
New post by PPC Land 🔥
PubMatic puts partner AI models inside the auction with Decision Fabric
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PubMatic puts partner AI models inside the auction with Decision Fabric
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PPC Land
PubMatic puts partner AI models inside the auction with Decision Fabric
PubMatic's Decision Fabric deploys partner AI models natively inside the auction, running on full bidstream signals before traffic shaping filters inventory.
New post by PPC Land 🔥
DuckDuckGo US installs jump 18% after Google IO - users are done waiting
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DuckDuckGo US installs jump 18% after Google IO - users are done waiting
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PPC Land
DuckDuckGo US installs jump 18% after Google IO - users are done waiting
DuckDuckGo US app installs rose 18% after Google IO 2026. Visits to its AI-free page climbed 23% as users turned to paid, ad-free alternatives like Kagi Search.
New post by PPC Land 🔥
Roku quietly adds 20+ free live channels - FIFA, reality TV, and more
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Roku quietly adds 20+ free live channels - FIFA, reality TV, and more
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PPC Land
Roku quietly adds 20+ free live channels - FIFA, reality TV, and more
The Roku Channel added 20+ free live TV channels in May-June 2026, including FIFA Plus Women and Espanol, expanding its 500+ channel free streaming lineup.
New post by PPC Land 🔥
Roku's biggest home screen change in a decade goes live for 100M households
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Roku's biggest home screen change in a decade goes live for 100M households
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PPC Land
Roku's biggest home screen change in a decade goes live for 100M households
Roku home screen gets its first major update in a decade, live for 100M US households with intelligence models choosing from billions of personalised combinations.
New post by PPC Land 🔥
Banned since 2012: ACCC targets Amazon, eBay, Kogan, Fruugo over magnetic toys
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Banned since 2012: ACCC targets Amazon, eBay, Kogan, Fruugo over magnetic toys
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PPC Land
Banned since 2012: ACCC targets Amazon, eBay, Kogan, Fruugo over magnetic toys
Australia's ACCC today issued takedown requests to Amazon, eBay, Kogan and Fruugo over banned high-powered magnet toys that can kill children if swallowed.
New post by PPC Land 🔥
40% of B2B deals die from indecision - what LinkedIn's data says about it
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40% of B2B deals die from indecision - what LinkedIn's data says about it
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PPC Land
40% of B2B deals die from indecision - what LinkedIn's data says about it
LinkedIn's Indie Summit data shows 40% of B2B deals are lost to indecision, not competitors. Here's what the numbers mean for paid social strategy in 2026.
New post by Search Engine Journal 🔥
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy via @sejournal, @gregjarboe
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Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy via @sejournal, @gregjarboe
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Search Engine Journal
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
If 65% of your work is AI-exposed, the question isn't whether to use AI. It's what the remaining 35% is, and whether you can build something valuable around it.
New post by Search Engine Journal 🔥
Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster
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Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster
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Search Engine Journal
Google Says LLMs.txt Is Purely Speculative… For Now
Google's John Mueller dismisses LLMs.txt as speculative for now and says he likes WebMCP, a Google-backed alternative.
New post by Search Engine Journal 🔥
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
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How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
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Search Engine Journal
How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions
Before testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of Smart Bidding drift.
New post by Jon Loomer Digital 🔥
Meta Ads Attribution Reporting: What Your Results Really Mean
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Meta Ads Attribution Reporting: What Your Results Really Mean
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Jon Loomer Digital
Meta Ads Attribution Reporting: What Your Results Really Mean
Use Meta ads attribution breakdowns and Compare Attribution Settings to understand what your conversion results really mean.
New post by Search Engine Journal 🔥
How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_haynes
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How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_haynes
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Search Engine Journal
How To Use Lighthouse To Test Your Website For Agentic Readiness
A new Lighthouse report tells you if your site is ready for AI agents. Run it in Chrome Canary, no extra tools needed.
New post by PPC Land 🔥
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
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Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
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PPC Land
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS.
New post by Search Engine Journal 🔥
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern
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ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows
SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update.
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Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
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Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
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PPC Land
Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
Crunchbase's Market Insights launch introduces 5,100+ micro-industries, AI competitor scores, and sector-level momentum signals for GTM teams and investors.
New post by Search Engine Journal 🔥
Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern
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Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s May Core Update Complete After Volatile Rollout
Google's May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March.
New post by PPC Land 🔥
ChatGPT Ads Manager now supports product feeds after checkout is killed
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ChatGPT Ads Manager now supports product feeds after checkout is killed
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PPC Land
ChatGPT Ads Manager now supports product feeds after checkout is killed
OpenAI migrated product feed management to the ChatGPT Ads Manager after instant checkout shut down in March, letting retailers auto-generate ads from catalogs.
New post by PPC Land 🔥
Grocery TV study: 62% of shoppers buy after seeing an in-store ad
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Grocery TV study: 62% of shoppers buy after seeing an in-store ad
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PPC Land
Grocery TV study: 62% of shoppers buy after seeing an in-store ad
Grocery TV's 2026 In-Store Shopper Perception Report finds 62% of shoppers bought after seeing an in-store ad, with receptivity up across all 15 tested zones.