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CheckedUp wins MRC accreditation - a first for specialty waiting room TV
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CheckedUp wins MRC accreditation - a first for specialty waiting room TV
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PPC Land
CheckedUp wins MRC accreditation - a first for specialty waiting room TV
CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement.
New post by PPC Land 🔥
Meta severs Manus data access as Beijing forces $2B deal apart
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Meta severs Manus data access as Beijing forces $2B deal apart
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PPC Land
Meta severs Manus data access as Beijing forces $2B deal apart
Meta has blocked Manus from its internal systems and ordered staff to migrate off the platform, as China's NDRC unwinds a $2 billion agentic AI acquisition.
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Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents
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Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents
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PPC Land
Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents
Mediaocean today launched NIVO AI, an advertising intelligence layer on Innovid's ad serving platform, with pilot results claiming 90% faster campaign setup.
New post by Search Engine Journal 🔥
AI Bots Keep Overloading Servers. Should Website Owners Keep Paying? via @sejournal, @martinibuster
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AI Bots Keep Overloading Servers. Should Website Owners Keep Paying? via @sejournal, @martinibuster
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Search Engine Journal
AI Bots Keep Overloading Servers. Should Website Owners Keep Paying?
Data shows roughly 80% of AI crawling is for AI model training, forcing website owners to absorb server costs for zero business value.
New post by PPC Land 🔥
Google Analytics adds Source Group field to fix messy cross-channel data
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Google Analytics adds Source Group field to fix messy cross-channel data
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PPC Land
Google Analytics adds Source Group field to fix messy cross-channel data
Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting.
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Agentic AI and the ad stack: who controls the buying layer now?
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Agentic AI and the ad stack: who controls the buying layer now?
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PPC Land
Agentic AI and the ad stack: who controls the buying layer now?
Mediaocean NIVO AI, Magnite Orchestration, Teads EngageOS, and Walmart Connect on DV360 each launched June 11 as ChatGPT fell to 52.7% of global AI traffic.
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Meet FOMU: the hidden fear that kills more B2B deals than any competitor
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Meet FOMU: the hidden fear that kills more B2B deals than any competitor
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PPC Land
Meet FOMU: the hidden fear that kills more B2B deals than any competitor
LinkedIn and Bain research names FOMU - Fear of Messing Up - as the dominant reason 40% of B2B deals stall, outweighing product quality and competitive losses.
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Google Data Manager API v1.7 finally brings GMP into the signal loop
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Google Data Manager API v1.7 finally brings GMP into the signal loop
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PPC Land
Google Data Manager API v1.7 finally brings GMP into the signal loop
Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match.
New post by Search Engine Journal 🔥
Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated via @sejournal, @slobodanmanic
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Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated via @sejournal, @slobodanmanic
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Search Engine Journal
Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated
Run one audit, recover two visitor classes. Google just gave the accessibility checklist a second audience with budget and vendor weight behind it.
New post by Search Engine Journal 🔥
AI Overview Click Data Reveals Unexpected User Behavior Patterns For Marketers via @sejournal, @gregjarboe
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AI Overview Click Data Reveals Unexpected User Behavior Patterns For Marketers via @sejournal, @gregjarboe
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Search Engine Journal
What AI Overview Click Data Reveals About Consumer Search Behavior: 5 Strategic Insights For CMOs
Daily AI Overview users click sources at 50% vs 14% for occasional users. New GWI data reveals how to optimize content for high-engagement audiences.
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Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse via @sejournal, @MattGSouthern
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Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse
Reddit gains ground after the May core update, new zero-click data lands, Google updates its SEO guidance, and Business Profile data comes to Analytics.
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Google delays Dynamic Search Ads migration to AI Max
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Google delays Dynamic Search Ads migration to AI Max
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New post by PPC Land 🔥
LinkedIn data shows EU hiring at 26% below 2019 as AI roles hit 351,000
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LinkedIn data shows EU hiring at 26% below 2019 as AI roles hit 351,000
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PPC Land
LinkedIn data shows EU hiring at 26% below 2019 as AI roles hit 351,000
LinkedIn finds EU hiring 26% below 2019 while AI roles surpass 351,000 since 2023. Macro pressures, not AI, explain the current decline, according to the data.
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LinkedIn launches Creator Marketplace and BrandWorks for B2B brands
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LinkedIn launches Creator Marketplace and BrandWorks for B2B brands
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PPC Land
LinkedIn launches Creator Marketplace and BrandWorks for B2B brands
LinkedIn Creator Marketplace and BrandWorks launch: B2B brands get vetted creator discovery and hands-on campaign creative strategy inside Campaign Manager.
New post by PPC Land 🔥
LinkedIn hits 100 million members in Brazil and unlocks 100 free courses
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LinkedIn hits 100 million members in Brazil and unlocks 100 free courses
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PPC Land
LinkedIn hits 100 million members in Brazil and unlocks 100 free courses
LinkedIn Brazil hits 100 million members, placing it third globally after the US and India, and opens 100 LinkedIn Learning courses free for the next 100 days.
New post by Search Engine Land 🔥
Google Analytics adds source grouping and hostname filtering
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Google Analytics adds source grouping and hostname filtering
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Search Engine Land
Google Analytics adds source grouping and hostname filtering
Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis
New post by Search Engine Land 🔥
Microsoft Ads launches Product Explorer for catalog insights
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Microsoft Ads launches Product Explorer for catalog insights
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New post by Search Engine Journal 🔥
Google Extends Dynamic Search Ads Migration Deadline via @sejournal, @brookeosmundson
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Google Extends Dynamic Search Ads Migration Deadline via @sejournal, @brookeosmundson
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Search Engine Journal
Google Provides More Time For Dynamic Search Ads Migration
Google has extended the Dynamic Search Ads to AI Max migration deadline until February 2027. Here's what advertisers need to know.
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Google Rolls Out AI Mode Information Agents To Ultra Subscribers via @sejournal, @MattGSouthern
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Google Rolls Out AI Mode Information Agents To Ultra Subscribers via @sejournal, @MattGSouthern
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Search Engine Journal
Google Expands AI Mode With Information Agents: Ultra Only
Google's information agents are now available in all AI Mode languages and markets for AI Ultra subscribers, with expansion to more people planned this summer.
New post by Search Engine Journal 🔥
MonsterInsights Website Compromised And Sending Phishing Emails via @sejournal, @martinibuster
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MonsterInsights Website Compromised And Sending Phishing Emails via @sejournal, @martinibuster
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Search Engine Journal
MonsterInsights Website Compromised And Sending Phishing Emails
MonsterInsights WordPress plugin website is offline and warning users to avoid downloading plugin from third-party websites.