LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation.

The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes.

Adobe surveys 1,003 US consumers and finds 86% make unplanned online purchases monthly, driven by social video, flash sales, and Gen Z stress relief patterns.

Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.

Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens.

AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly.

WPP Media's midyear forecast projects 4.4% global ad growth to $1.3 trillion, as AI investment offsets geopolitical headwinds and reshapes every major ad channel.

B2B traffic is down but pipeline quality is up. Learn the 5 steps to get cited by AI & reach buyers who arrive ready to convert.

Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration.

IAB Australia's 2026 agentic AI search report shows how the funnel collapses into seconds, why trust is the new currency, and what brands must rebuild now.

Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows.

AXE, founded in 1983 and sold in 90+ markets, reveals the mystery wiener man at the FIFA World Cup 2026 Opening Ceremony was a campaign for Fine Fragrance.

Kinsta analyzed 10 billion requests and found AI bots trapped in query-string loops, hammering WooCommerce cart and checkout pages millions of times a day.

Google appears to have decoupled what it cites from who it recommends. For many brands, ranking yourself No. 1 could be a vote for your rivals.

Google's updated domain migration guidelines introduce strict rules that expand the technical requirements for site transitions.

Many publishers see LLMs.txt as a path to AI visibility. Google explains why that will never happen.

Agents browse, buy, and complete forms without humans visiting pages. Here's how attribution, analytics, and acquisition strategy must adapt.

Meta adds an AI disclosure checkbox, creative testing expands, and ChatGPT ads attribution raises new questions.

Feeding the same query to a search box and an LLM produces two numbers that look comparable and aren’t. Here’s where that breaks your reporting.