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Your analytics are lying: Similarweb traces AI recommendations to real traffic
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Your analytics are lying: Similarweb traces AI recommendations to real traffic
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PPC Land
Your analytics are lying: Similarweb traces AI recommendations to real traffic
Similarweb study finds AI-recommended brands are 2.5x more likely to receive a site visit within 7 days, while 56% of that traffic arrives via branded search.
New post by PPC Land 🔥
Google AdSense turns 23: what the original 2003 launch really promised
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Google AdSense turns 23: what the original 2003 launch really promised
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PPC Land
Google AdSense turns 23: what the original 2003 launch really promised
Google launched AdSense on June 18, 2003, opening its 100,000-advertiser network to publishers worldwide. Here is what the original announcement actually said.
New post by PPC Land 🔥
Google's Display Ads are dead - here is what replaces them in 2026
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Google's Display Ads are dead - here is what replaces them in 2026
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PPC Land
Google's Display Ads are dead - here is what replaces them in 2026
Google is phasing out standalone Display Ads campaigns and folding the Google Display Network into Demand Gen, with a migration tool launching in June 2026.
New post by PPC Land 🔥
Mobkoi and xpln.ai expand mobile attention deal, now 1bn impressions deep
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Mobkoi and xpln.ai expand mobile attention deal, now 1bn impressions deep
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PPC Land
Mobkoi and xpln.ai expand mobile attention deal, now 1bn impressions deep
Mobkoi deepens its xpln.ai partnership: over 1 billion impressions measured, Interscroller format delivering 150% above the Display attention market benchmark.
New post by PPC Land 🔥
PubMatic is now charging publishers for sending too much inventory
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PubMatic is now charging publishers for sending too much inventory
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PPC Land
PubMatic is now charging publishers for sending too much inventory
PubMatic charges publishers $0.001 CPM for excess inventory after April 16, 2026 policy update, and its IQ team can block domains for persistent overages.
New post by PPC Land 🔥
Microsoft bets on AI economy with Web IQ, Clarity citations, and MCP server
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Microsoft bets on AI economy with Web IQ, Clarity citations, and MCP server
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PPC Land
Microsoft bets on AI economy with Web IQ, Clarity citations, and MCP server
Microsoft today unveiled Web IQ grounding APIs, Clarity citation reporting, and an MCP server to connect advertisers to live AI workflows at Cannes Lions 2026.
New post by PPC Land 🔥
Google Ads beta lets tags pull in CRM data to recover missing conversions
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Google Ads beta lets tags pull in CRM data to recover missing conversions
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PPC Land
Google Ads beta lets tags pull in CRM data to recover missing conversions
Google Ads is testing a feature that connects website tags to CRM and backend data sources to fill conversion gaps from browser restrictions and ad blockers.
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Paul Graham calls out Google image search ads - and switches to Bing
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Paul Graham calls out Google image search ads - and switches to Bing
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PPC Land
Paul Graham calls out Google image search ads - and switches to Bing
Y Combinator co-founder Paul Graham publicly called out Google mixing sponsored ads inside image search results on June 15, 2026, and said he switched to Bing.
New post by Search Engine Journal 🔥
Make Something Agents Want via @sejournal, @slobodanmanic
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Make Something Agents Want via @sejournal, @slobodanmanic
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Search Engine Journal
Make Something Agents Want
When six companies in different industries make the same infrastructure bet independently, the channel is real. Here's what agent-readiness requires.
New post by PPC Land 🔥
NYT Advertising's first clean room deal beat cookies by 61%
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NYT Advertising's first clean room deal beat cookies by 61%
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PPC Land
NYT Advertising's first clean room deal beat cookies by 61%
New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%.
New post by Jon Loomer Digital 🔥
Meta Restricted My Account for Sharing a Link to Meta’s Documentation
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Meta Restricted My Account for Sharing a Link to Meta’s Documentation
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Jon Loomer Digital
Meta Restricted My Account for Sharing a Link to Meta's Documentation
Meta flagged my account for sharing a link to Meta's official documentation. And now I've been locked out of groups with no recourse.
New post by PPC Land 🔥
Netflix and TF1 merge screens: live French TV lands inside Netflix
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Netflix and TF1 merge screens: live French TV lands inside Netflix
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PPC Land
Netflix and TF1 merge screens: live French TV lands inside Netflix
Netflix members in France can now watch TF1+ programs, live broadcasts, and major French sports inside Netflix. TF1 retains full control of its ad inventory.
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Amazon's retail signals now optimize streaming TV ad deals through FreeWheel
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Amazon's retail signals now optimize streaming TV ad deals through FreeWheel
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PPC Land
Amazon's retail signals now optimize streaming TV ad deals through FreeWheel
Amazon Publisher Cloud brings commerce signals to FreeWheel streaming TV deals. Tests show 33% on-target reach lift. WBD and A+E are among first participants.
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IAS Quality Connect finally shows publishers what advertisers actually want
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IAS Quality Connect finally shows publishers what advertisers actually want
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PPC Land
IAS Quality Connect finally shows publishers what advertisers actually want
IAS launched Quality Connect on June 18, giving publishers near real-time visibility into advertiser brand safety, fraud, and suitability settings in IAS Pulse.
New post by PPC Land 🔥
PubMatic's Creator Marketplace opens programmatic CTV to independent creators
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PubMatic's Creator Marketplace opens programmatic CTV to independent creators
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PPC Land
PubMatic's Creator Marketplace opens programmatic CTV to independent creators
PubMatic launches the first programmatic CTV auction for independent creators, connecting premium inventory to agentic ad buyers directly through AgenticOS.
New post by PPC Land 🔥
TV beats social for Black audiences - and the numbers are staggering
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TV beats social for Black audiences - and the numbers are staggering
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PPC Land
TV beats social for Black audiences - and the numbers are staggering
VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion.
New post by PPC Land 🔥
Google silently routes Shopify purchases into GA4 - attribution gaps remain
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Google silently routes Shopify purchases into GA4 - attribution gaps remain
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PPC Land
Google silently routes Shopify purchases into GA4 - attribution gaps remain
Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers.
New post by PPC Land 🔥
Poland's digital ad market hits 11 bln PLN: what the IAB report reveals
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Poland's digital ad market hits 11 bln PLN: what the IAB report reveals
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PPC Land
Poland's digital ad market hits 11 bln PLN: what the IAB report reveals
IAB Polska's 2025/2026 strategic report shows Poland's digital advertising market surpassed nearly 11 bln PLN, driven by programmatic, SEM, mobile, and AI.
New post by PPC Land 🔥
ChatGPT can read your bank statements now - here's what it knows
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ChatGPT can read your bank statements now - here's what it knows
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PPC Land
ChatGPT can read your bank statements now - here's what it knows
OpenAI this week launched a ChatGPT personal finance preview for US Pro users - bank data via Plaid, GPT-5.5 Thinking reasoning, and 30-day deletion on disconnect.