Crystal Carter and Jen Cornwell tackled AI search from opposite angles at SMX Advanced. Together, they reveal why most strategies stall at the org level.

A WordPress Core proposal causes near unanimous pushback, with some questioning priorities and who the platform is ultimately for.

WP Rocket is offering free CDN delivery inside WordPress, making performance gains on critical pages easier to attain.

Meta adds appointment booking from instant forms, while ChatGPT ads now support conversion optimization. Plus, more Meta updates.

Build a measurement framework that compares Google, Meta, Microsoft, and Amazon ad performance fairly using layered validation, attribution models, and human.

A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.

A short script, a stubborn investigation, and what is really crawling a brand-new site. Most of it is lying, and here is how to prove it on your own logs.

Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile.

Our June Demand Gen Drop offers more ways to elevate campaign performance and engage new viewers on YouTube.

Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.

TikTok Shop's Shop Performance Score gates seller visibility, settlement speed, and affiliate marketing access through six metrics and four benefit levels.

Google's Merchant Center for Agencies guide details two user roles, three account setup paths, and a label permission model for managing global client access.

YouTube Shorts is removing the dislike button and replacing it with a heart icon while adding 2x speed playback and a cleaner player in a June 2026 update.

Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.

Google Finance exits beta globally with investment portfolios, scheduled AI briefings, and a new Android app featuring real-time data and AI research tools.

Australia's ACCC issued four infringement notices to HSK United for strikethrough pricing and a false returns policy on Pain Free Aussies and Modern Aussies.

Earmax Media used Magellan AI to grow podcast ad conversion rates more than 12x in two years, tracking 328 purchases for travel packages priced up to GBP5,000.

The IRS now requires ID.me for all online account access, pairing biometric face scans with Social Security numbers and government-issued IDs for US taxpayers.

Zeta Global rearchitects its Data Cloud on Palantir Foundry to connect operational and customer intelligence, targeting over $100M in annual revenue at scale.

England's World Cup match against Ghana cut UK web activity by 25%, delaying up to £12.24m in ecommerce sales, per new data from web host 20i released yesterday.